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KES2010
KES 2010, Buckle Up, Early Adopters
This is it. The 41st KES (Korea Electronics Show) at KINTEX
this year raised its curtain. KES is well noted for giving a sneak
peek inside the most trendy and wanted technology, with opportunities
to experience them even before they are introduced into
the market. As any other years, KES 2010 will provide the manufacturing
companies with feedbacks from consumers in support
of further research and development. Celebrating its 41st anniversary
this year, Korea Electronics Show carries out its purpose
once more and show: the conquer of smart generation.
One in a million
CEO Jeon Sang-hown addressed prior to the show, "A signature
of KES is that not only it displays the next market movement,
but the exhibition concept, which has changed from a trade
show to a value chain." As his promise, KES this year seems to be
more focused on exhibiting design, R &D, contents, and distribution
rather than finished products themselves. The halls are divideds
by theme and a clear concept fis suggested for each hall.
Green IT, Next Generation Growth Engine, and Show in Show
are the main themes we have planned for this year."
Thrills and frills
KES is a thrill for everyone. Early adopters no doubt will find
KES as a grand playground, but they are not the only ones to be
delighted. Even to the eyes of the citizens with no background
knowledge on latest technology, KES offers much excitement followed
by growth. Businessmen who are looking for profit by investing
in the next money making dot com technology companies
are also welcomed to join the exhibition to take part in the
trade of information given by many electronic device trading
companies all over south east Asia and to have a look around to
experience the upcoming generation in technology. CEO Jeon
added, "KES this year is also planning to function as a marketplace
to introduce cutting-edge consumer goods including small
appliances. Visitors will see one-of-a-kind toasters, earphones,
hair dryers, and coffee machines at our exhibition. Within the
showcase of these unique consumer goods, a variety of products
will be on display to show 3D, digital broadcasting, u-health and
convergence. This is what we are promoting as the Show in
Show."
Predict from the Past
Many already assume that the exhibition will mostly be filled
with refinement, convergence and energy conservation. Without
these three magical words, no items can be called trendy. Most of
the new gadgets are refined every season as elegant versions of
previous technologies with designer-created lines and aesthetic
color schemes. Then through convergence, the devices which
used to do one thing are now doing more and more things. These
are often named the latest gadgets. And to meet the code green,
the Green Technology ideal is likely to be well-represented in
these new technological models.
44 KOREA IT TIMES | October 2010