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Events<br />

The First World Festival<br />

of Oriental Medicine in Jecheon<br />

Choi Myeong-hyeon, mayor of Jecheon City<br />

World Oriental Medicine-Bio Expo which began on<br />

September 16 is now being held in Jecheon, <strong>Korea</strong> until October<br />

16. This is the first world festival of oriental medicine. The organizing<br />

committee projects about 50,000 foreign visitors from 16<br />

countries around the world, <strong>and</strong> over a million visitors from nationwide<br />

will come to this event.<br />

"We will utilize this event as the driving force behind the local<br />

economic revitalization <strong>and</strong> social welfare improvement to grow<br />

into a world-class Oriental medicine city," said Choi Myeonghyeon,<br />

mayor of Jecheon City at the interview. He, who has been<br />

serving the city for 32 years, added, "With my long experience in<br />

public service, I promise to make this Expo a very successful<br />

event." At the World Oriental Medicine-Bio Expo, you can enjoy<br />

a h<strong>and</strong>s-on experience <strong>and</strong> obtain useful information through this<br />

voyage of discovery of <strong>Korea</strong>n medicine. In the Futuristic<br />

Oriental Medicine Pavilion, you can catch a glimpse of the joyous<br />

encounter of <strong>Korea</strong>n medicine <strong>and</strong> the state-of-the-art <strong>IT</strong><br />

technology such as ▲diagnosis of physical constitution according<br />

to photos of people's faces, ▲3-dimensional image analyzers of<br />

pulse, meridian function diagnosis devices, image analyzers of<br />

skin. It will offer the vision of Jecheon as a WHO <strong>Korea</strong>n medicine<br />

Health city. Attendees will have an opportunity to learn<br />

about the value of natural herbs with stories about their natural<br />

benef<strong>its</strong> in the <strong>Medical</strong> Herb Study Pavilion. Explore 300 herbs<br />

<strong>and</strong> medical materials derived from animals <strong>and</strong> minerals as<br />

recorded in "Donguibogam", a classic medical textbook on the<br />

origins of <strong>Korea</strong>'s herbs <strong>and</strong> oriental medicine. The expo will also<br />

offer diverse sightseeing attractions such as the Herb Garden, ginseng<br />

cultivated from water <strong>and</strong> the real experience of showering<br />

with Jecheon's native Hwanggi(milk vetch roots).<br />

There will also be a <strong>Korea</strong>n Traditional <strong>Medical</strong> Clinic <strong>and</strong><br />

Prestigious <strong>Korea</strong>n Medicine Hospital Pavilion where visitors<br />

can be provided with diagnostic, counseling <strong>and</strong> treatment services<br />

performed by famous herbal doctors from renowned<br />

<strong>Korea</strong>n medicine hospitals. There will be various exhibitions <strong>and</strong><br />

experiential programs as well. Check out diverse artifacts <strong>and</strong> instruments<br />

related to <strong>Korea</strong>n medicine, such as books, acupunctural<br />

needles, herb grinders <strong>and</strong> herb boilers.<br />

At the Oriental Medicine Bioscience Museum, visitors can take<br />

a journey into health with 4D image diagnosis, which will give a<br />

better underst<strong>and</strong>ing of the body, the history of disease, <strong>and</strong> the<br />

principles of <strong>Korea</strong>n medicine <strong>and</strong> <strong>its</strong> diagnostic <strong>and</strong> treatment<br />

methods. 3D <strong>and</strong> 4D theaters will welcome visitors with informative<br />

movies for children. Since there are plenty of things to do <strong>and</strong><br />

places to play for children including theaters <strong>and</strong> the Children's<br />

<strong>Korea</strong>n Medicine Playground, this Expo will be a great <strong>and</strong> valuable<br />

trip for families as well.<br />

One of the meritorious retainers known as "healthy" <strong>Korea</strong>n<br />

food, fermented foods have their own space in this Expo, too.<br />

Visitors will see fermented foods from various nations, as well as<br />

their fermentation methods <strong>and</strong> production processes.<br />

Plus, several symposia are being held along with the Expo. The<br />

purpose of these symposia is to hold diverse symposium events to<br />

lay the groundwork for transforming eco-friendly Jecheon into a<br />

world-class city of <strong>Korea</strong>n medicine, link <strong>Korea</strong>n medicine with<br />

76 KOREA <strong>IT</strong> TIMES | October 2010

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