Analysis Radia by Michael Laut No Future with No Design: Fashionable Gadgets on Race The gadgets' design battle is on. The world-renowned art directors/designers like Michael Laut (USA) <strong>and</strong> Alex<strong>and</strong>er Mukomelov (Russia) have already captured the digital generation's heart with their innovative smart phones. The global leading agencies, like the Chocolate Agency (China) has also successfully introduced the futuristic mobile phone that is green <strong>and</strong> beautiful. Br<strong>and</strong> new concepts of earphones, PMP, X-Box, <strong>and</strong> Projectors were introduced to <strong>Korea</strong>n market with strengthened designs. Samsung <strong>and</strong> LG phones just have entered the innovation battle, as Nokia joined the competition, answering LG's Prada phone <strong>and</strong> the new Apple iPhone challenges. 8 KOREA <strong>IT</strong> TIMES | October 2010 Top line futuristic phones Michael Laut of Laut Design Inc. designed the Radia, a futuristic cell phone concept that features a circular touch screen display <strong>and</strong> an outer rim. Michael said, "The oval-shaped phone has an outer rim made of brushed aluminum with large, easy to hit buttons embedded in the center of the phone." Laut Design Inc. (America) is a product <strong>and</strong> graphic design firm that helps companies <strong>and</strong> inventors develop creative solutions for their product or br<strong>and</strong>'s aesthetic, function, <strong>and</strong> market appeal. An Art Director, Alex<strong>and</strong>er Mukomelov of Mukomelov Studio (Russia) has designed "mobile script" with a concept that promises to function as smart phone in the thinnest form under the sun . Internet access, documents on the go, games, communication, <strong>and</strong> mobility is guaranteed. But what makes this phone one in a million is <strong>its</strong> 2 touch screens: one in a traditional c<strong>and</strong>y bar style format, the other a flexible OLED that stiffens with a low voltage charge when you unfurl it. This layout enables maximum quality when watching movies or editing documents. The case is covered in a photo sensitive nano material that converts sun light into energy. The P-Per mobile phone is designed by the Chocolate Agency (China) with key concepts of high tech, simple, green, <strong>and</strong> unique. P-Per is made from only 4 layers, <strong>and</strong> one of them is an e-paper screen that warps the entire phone. Made out entirely of sustainable materials, this futuristic mobile phone is using extruded polycarbonate to cope with <strong>its</strong> physical functions, hypoallergenic <strong>and</strong> recyclable titanium parts, <strong>and</strong> environmental friendly organic battery.Tamer Nakisci designed Nokia 888 with flexibility in mind, allowing users to wrap it round their wrist or in fact any part of body it will fit round. Its highly advanced features are: speech recognition, flexible touch screen, touch sensitive body cover, liquid battery, <strong>and</strong> changing color along with the shape of the phone.
Analysis LG U+ XOXO When Eject button is pushed, the second screen unfurls Nokia 888 by Tamer Nakisci P-Per Mobile Phone by the Chocolate Agency www.koreaittimes.com 9
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