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KES2010
Ready, Set, Go Digital TV Broadcasting
Former president of Korea Broadcasting Engineers and
Technicians Association Lee Jae Myung spoke about the current
state and future course of major broadcasters converting
to digital broadcasting in 2013 at the Korea Digital
Broadcasting Equipment Pavilion. Last August 30, the Korea
Communications Commission announced that 4:00
December 31 2012 would be conclusion of analog TV broadcasting.
This announcement was made to ensure that viewers
and broadcaster could get ready for the digital convert without
any setbacks. Regarding this issue, Korean IT Times was able
to meet former president of Korea Broadcasting Engineers
and Technicians Association (KBETA) Lee Jae Myung.
Establishment of DTV Korea
On October 30, 2008 Korea Communications
Commission-affiliated DTV Korea was established by the
funding of the Korea Communications Commission, KBS,
MBC, SBS, EBS and Digital TV manufacturers; Samsung,
LG, and DTV equipment companies. DTV Korea has been
working to promote various activities in order to accelerate the
convertion to digital broadcasting. DTV Korea has advertised
the convergence, held a joint research on the actual conditions
of DTV reception with the Korea Communications
Commission, and the economic support of the neglected class.
You can find more specific information on DTV Korea's website
http://www.dtvkorea.org.
DTV reception
Currently, of the terrestrial broadcasters, 98% in Seoul, and
70~80% depending on the province, 85% in total are able to
digitally broadcast. The government is planning to fully digitalize
the entire analog stations (1,234 in total) and build more
digital stations for the areas with poor reception.. The government
is planning to digitalize and build the digital stations by
2013 and convert to digital broadcasting. Households with
DTV reception equipment was 61.0% in the first half of 2010
and has increased 21.3% compared to 2008's 38.7%
Supplying DTV Broadcasting equipment
In order to receive DTV, one may purchase a DTV
equipped with a terrestrial HDTV tuner, install a settop box,
or for the analog TV use an Analog Converter. In order to
keep pace with the digital conversion in 2013, DTV Korea,
The government will plan to fully digitalize the entire analog stations by 2013
with government funding, is manufacturing and supplying
low cost equipment but the program has not been widely publicized.
Publicity
Starting from 2007, DTV was promoted using TV ads, educating
TV sales administration, and using contacts at broadcasting
stations. Recognition of the DTV conversion has increased
to 73.2% in 2010 compared to the 47.8% in 2008, but
still has a long way to go. Lee Jae Myung former president of
KBETA says that in order to convert to DTV without any
problems occurring, early publicity is the priority, and despite
being a national policy, he feels they should allocate more
funding to spend on marketing.
Example Cases
The Korean Communications Commission chose Uljingun,
Gangjin-gun, Danyang-gun, and Jeju Island as demonstrative
digital conversion areas last September, and provided
them free digital converters and Digital TV subsidization in
order for the residents in the area to watch digital TV without
any inconvenience. Accordingly, Uljin-gun, ended their analog
TV broadcast for the first time in Korea on 2pm September
1 2010 and converted to digital broadcasting. Gwangjin-gun
will end their analog broadcasting start digital broadcasting on
October 6 2pm, Danyang on November 3, and Jeju Island on
June 29 2011.
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