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iSEDEX2010
Samsung Electronics unveils
‘Smart & Green plus’ Strategy
Samsung Electronics unveiled the
"smart & green plus" strategy at the 2010
Samsung mobile solution forum held in
Taiwan on Sept. 7. "The strategy reflects
Samsung's strong will to lead the world's
mobile semiconductor industry with highfunction,
low electric power and environment-friendly
semiconductors," Kwon
Oh-hyun, President of the semiconductor
business of Samsung Electronics, said at
the forum. "Under the strategy, Samsung
will lead the new mobile environment in
the world with smarter solutions with
high function, and greener solutions with
low consumption electric power," said the
president. "At the same time, we will effectively
cope with changes in the new
mobile market environment by strengthening
the win-win partnership between
semiconductor manufacturers and set
makers," he said.
"Samsung also plans to expand the "green memory campaign"
to three fields - server, PC and mobile. Through updating their
green memory campaign website, the company expects to introduce
four top green memory products - DDR3, SSD, LPDDR2
and GDDR5," said Kwon. At the mobile forum, Samsung introduced
new mobile semiconductor products in keeping with the
smart & green plus strategy, including 1GHz dual core application
processor designed on low-power process technology, a highperformance
16gigabyte moviNANDTM chip with an
eMMC4.41 interface, and an engineering sample of the world's
first application processor utilizing 32 nanometer (nm) low-power
process technology. About 1,000 executives and officials of
Samsung Electronics, Acer, Lenovo, and other Samsung's business
partners attended the international forum. It is the seventh
Samsung mobile solution forum, for which the company invites
its major business partners to discuss and share information on
new mobile trends and new semiconductor technologies.
Hyun also said, "Beyond thin smartphones, alternative form
factors are emerging as mainstream mobile devices for personal
computing and communication. Also the introduction of new
72 KOREA IT TIMES | October 2010
Samsung unveiled its 1GHz Dual Core mobile AP
mobile software is enriching and expanding the user experience
for 'on the go' consumers. "The smart & green plus strategy underscores
the value that core technologies bring to the overall mobile
ecosystem and the importance of a healthy ecosystem in the
timely emergence of new mobile applications." At the forum, presenters
provided in-depth reports that are seen to be key smart
and green components with detailed discussion of software competitiveness
and system implementation, which largely rely on
successful partnerships between component manufacturers and
system enablers.
Guest speakers from industry research firm, iSuppli, and a
leading electronic design automation company, Synopsys, also
shared insight on the rapidly evolving mobile industry. They addressed
concerns about the challenges of systemic collaboration
in a multi-faceted and increasingly complex industry.
Mass production of 30-nano DRAM chips
Samsung Electronics began to mass produce 30-nano DRAM
chips for the first time in the world in June this year. "Since June
21, Samsung has been mass-producing 30-nano 2Gb DDR3