2005 ANNUAL REPORT - Renault

Renault Commitment 2009
An unprecedented product offensive in Renault's history
As the focus of Renault's
commitment to quality,
the new Laguna will spearhead
an unprecedented offensive
for the expansion and renewal
of the product lineup starting
in 2007 to achieve
the objectives defined
in Renault Commitment 2009.
Renault will launch 26 new products over the duration
of the plan – two in 2006 and an average of eight a year
from 2007 to 2009. The average age of Renault models
sold in Europe will drop from 3.8 years in 2005 to 2.2
years in 2009. Half of the 26 new models will renew
current offerings and the other half will expand
the lineup.
But quality rather than quantity will be the key to renewal,
with products better focused on customers' needs
and aspirations. The goal is to offer customers,
everywhere in the world, cars that are more appealing,
more relevant and more Renault.
Focus on customers means focus on quality,
and, importantly, the quality campaign that began in 2002
got new impetus with the Renault Excellence Plan in 2005.
The results speak for themselves: Modus is in the top
third of its segment for quality, and first indications show
that New Clio is doing even better.
On this basis, the product offensive will result in
widening the lineup in four directions:
- Firstly, Renault will creatively and rigorously renew
the pillars of the existing range – the Mégane family,
Twingo, Kangoo and Master;
- Secondly, the company will develop a luxury range.
Altogether eight new Renault and Renault Samsung
Motors cars, among them the future Laguna, will be
targeting this segment, with the last three to be rolled
out in 2010. As a result, sales of cars priced above
527,000 – the usual threshold defining the top of
the market – will double.
- Thirdly, Renault will launch innovative and relevant
SUVs, 4x4s, crossovers and niche vehicles with
targeted appeal in the middle as well as at the top
of the range;
- Fourthly, Renault will develop products to support
growth in markets outside Europe. Several new
models will be developed on the Logan platform,
plus three for the domestic market in Korea and
exports from that country. Renault will also launch
at least five cars in Latin America during the plan.
By taking customer expectations as the primary source
of inspiration for all decisions, Renault intends to excel
in bringing clever solutions to customers' rational needs
and also to their emotional desires.
In the same spirit, the company is considering ways
to reinforce the Renault brand and regain the sort
of recognition won in the 1980s and 1990s with cars
like Espace, Twingo and Scénic.
To achieve that, the Renault brand must again carry a
promise of warmth, practical intelligence and joie de vivre.
Renault's new Clio III was voted
Car of the Year 2006.
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2005 Renault Annual Report