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Cross-functional management focused on customer satisfaction and driven by profit<br />
<strong>Renault</strong> Commitment 2009 structures management<br />
around regions, functions and programs. The resulting<br />
cross-functional organization places customers at the heart<br />
of decision-making processes and calls for greater<br />
emphasis on profit as the only indicator that shows<br />
whether <strong>Renault</strong> is doing its job well.<br />
There are five regions: the Americas, Asia-Africa,<br />
Euromed, Europe (outside France) and France. Each<br />
is headed by a Regional Management Committee (RMC)<br />
presided by a Leader belonging to senior management,<br />
while RMC members represent all functions on all market<br />
segments in the countries concerned. RMCs<br />
are responsible and accountable for their region’s<br />
contributions to the company's profitability. This new<br />
management structure means that decisions will be taken<br />
as close as possible to the field to ensure that<br />
<strong>Renault</strong>’s products and services are adapted to the needs<br />
of customers everywhere in the world.<br />
A second important change is globalized functions, such<br />
as engineering, sales and manufacturing. International<br />
development now concerns all the functions of the<br />
company. Their representation in the Regional<br />
Management Committees ensures that they make a full<br />
contribution to operations on all <strong>Renault</strong>’s<br />
markets. Each function is responsible and accountable<br />
for its performance globally.<br />
A third key point is program management. Program<br />
directors will be responsible and accountable for their<br />
vehicle’s contribution to the company’s profitability in all<br />
markets during every stage in the vehicle lifecycle,<br />
including associated services such as aftersales<br />
and financing.<br />
Program management supports the optimization<br />
of customer value for each vehicle. <strong>Renault</strong> has put<br />
various processes in place so that the customer’s voice will<br />
be acted upon from the first ideas right on through each<br />
milestone of the project.<br />
Finally, 11 Cross-Functional Teams (CFT) further<br />
reinforce cross-functional management. Counting 500<br />
employees from all functions, CFTs have each been<br />
assigned responsibility for a major topic, such<br />
as business development, competitiveness, or speed<br />
and simplicity.<br />
Their common goal is to help raise overall profitability,<br />
measuring the results achieved by each function and in each<br />
area of operation against the best performances<br />
and practices worldwide to provide continuing<br />
incentives for improvement. Their work has identified<br />
a potential operating profit improvement of 51 billion,<br />
of which less than one-third is factored into <strong>Renault</strong><br />
Commitment 2009.<br />
<strong>Renault</strong> Commitment<br />
2009<br />
Each Cross-Functional Team works on a major topic, such as business development or competitiveness.<br />
<strong>2005</strong> <strong>Renault</strong> Annual Report<br />
11
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