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<strong>Renault</strong> Sport Technologies<br />
Success for the inaugural "World Series by <strong>Renault</strong>"<br />
The "World Series<br />
by <strong>Renault</strong>" got off<br />
to a promising start.<br />
This innovative motor sport<br />
concept combines topclass<br />
racing action<br />
and an exciting program<br />
of entertainment off<br />
the track.<br />
Launched in May <strong>2005</strong> at the Belgian circuit of Zolder,<br />
the new "World Series by <strong>Renault</strong>" was an immediate hit<br />
across Europe. The <strong>2005</strong> calendar's eight events<br />
attracted more than 655,000 spectators who<br />
represented a far broader audience than traditional<br />
race-going fans. Indeed, some 60% of those who<br />
attended had never previously been to a motor racing<br />
meeting.<br />
Each weekend sees three international championships<br />
top the bill: the World Series Formula <strong>Renault</strong> 3.5 aimed<br />
at Formula 1's stars of tomorrow, the Formula <strong>Renault</strong><br />
2.0 Eurocup, a long-time stepping stone for young<br />
racers which has produced such top names as Kimi<br />
Raikkonen, Felipe Massa and Christian Klein, and finally<br />
the Eurocup Mégane Trophy, <strong>Renault</strong>'s new flagship<br />
single-make hatchback car series. In between races,<br />
spectators are kept entertained with demonstration runs<br />
by the <strong>Renault</strong> F1 Team, parade laps, collectors' car<br />
shows, pit-stop contests, driving simulators and road<br />
safety workshops, plus a wide variety of more general<br />
entertainment in the form of concerts, celebrity<br />
autograph-signing sessions and fairground attractions.<br />
Entry is free of charge.<br />
"World Series by <strong>Renault</strong>" events have emerged as an<br />
effective marketing tool which not only generates<br />
interest in the brand but also plays a positive role in<br />
enhancing the image of <strong>Renault</strong> products. Indeed, more<br />
than 40% of visitors received their invitation through<br />
their <strong>Renault</strong> dealership, while media coverage (TV, print<br />
media, etc.) represented the equivalent of advertising<br />
valued at 543.9 million. In the future, new partnerships<br />
will be developed at local level and efforts to consolidate<br />
customer bases will be stepped up.<br />
"World Series by <strong>Renault</strong>"<br />
events provide effective<br />
promotional support for<br />
the brand's sports models.<br />
The hot hatch with passion<br />
and driving pleasure<br />
The challenge faced by <strong>Renault</strong> Sport Technologies'<br />
engineers when first penning New Clio <strong>Renault</strong> Sport was<br />
to respect the original personality of Clio III while at the same<br />
time highlighting the sports version's own intrinsic strengths<br />
and dynamism. The result is an outstanding car which puts<br />
the accent firmly on performance, passion and driving<br />
pleasure.<br />
New Clio <strong>Renault</strong> Sport features a groundbreaking first<br />
in its segment in the form of a rear air diffuser which uses<br />
technology derived directly from Formula 1. In association<br />
with the extractor vents in the front wings, it ensures excellent<br />
aerodynamic performance.<br />
Sportier than ever, New Clio <strong>Renault</strong> Sport is powered<br />
by an evolution of the normally-aspirated 2.0 16V engine,<br />
the power of which has been increased to 200hp. This is<br />
equivalent to 100hp/liter, making it the highest specific power<br />
output of its category.<br />
Coupled with a six-speed gearbox, this powerful, responsive<br />
engine offers first-class sports performance and driving<br />
pleasure, while the double-axis strut system guarantees<br />
sharp and extremely precise handling.<br />
New Clio <strong>Renault</strong> Sport is a worthy successor<br />
to the Clio II <strong>Renault</strong> Sport 2.0 16V.<br />
52<br />
<strong>2005</strong> <strong>Renault</strong> Annual Report