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2005 ANNUAL REPORT - Renault

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<strong>Renault</strong> Sport Technologies<br />

Success for the inaugural "World Series by <strong>Renault</strong>"<br />

The "World Series<br />

by <strong>Renault</strong>" got off<br />

to a promising start.<br />

This innovative motor sport<br />

concept combines topclass<br />

racing action<br />

and an exciting program<br />

of entertainment off<br />

the track.<br />

Launched in May <strong>2005</strong> at the Belgian circuit of Zolder,<br />

the new "World Series by <strong>Renault</strong>" was an immediate hit<br />

across Europe. The <strong>2005</strong> calendar's eight events<br />

attracted more than 655,000 spectators who<br />

represented a far broader audience than traditional<br />

race-going fans. Indeed, some 60% of those who<br />

attended had never previously been to a motor racing<br />

meeting.<br />

Each weekend sees three international championships<br />

top the bill: the World Series Formula <strong>Renault</strong> 3.5 aimed<br />

at Formula 1's stars of tomorrow, the Formula <strong>Renault</strong><br />

2.0 Eurocup, a long-time stepping stone for young<br />

racers which has produced such top names as Kimi<br />

Raikkonen, Felipe Massa and Christian Klein, and finally<br />

the Eurocup Mégane Trophy, <strong>Renault</strong>'s new flagship<br />

single-make hatchback car series. In between races,<br />

spectators are kept entertained with demonstration runs<br />

by the <strong>Renault</strong> F1 Team, parade laps, collectors' car<br />

shows, pit-stop contests, driving simulators and road<br />

safety workshops, plus a wide variety of more general<br />

entertainment in the form of concerts, celebrity<br />

autograph-signing sessions and fairground attractions.<br />

Entry is free of charge.<br />

"World Series by <strong>Renault</strong>" events have emerged as an<br />

effective marketing tool which not only generates<br />

interest in the brand but also plays a positive role in<br />

enhancing the image of <strong>Renault</strong> products. Indeed, more<br />

than 40% of visitors received their invitation through<br />

their <strong>Renault</strong> dealership, while media coverage (TV, print<br />

media, etc.) represented the equivalent of advertising<br />

valued at 543.9 million. In the future, new partnerships<br />

will be developed at local level and efforts to consolidate<br />

customer bases will be stepped up.<br />

"World Series by <strong>Renault</strong>"<br />

events provide effective<br />

promotional support for<br />

the brand's sports models.<br />

The hot hatch with passion<br />

and driving pleasure<br />

The challenge faced by <strong>Renault</strong> Sport Technologies'<br />

engineers when first penning New Clio <strong>Renault</strong> Sport was<br />

to respect the original personality of Clio III while at the same<br />

time highlighting the sports version's own intrinsic strengths<br />

and dynamism. The result is an outstanding car which puts<br />

the accent firmly on performance, passion and driving<br />

pleasure.<br />

New Clio <strong>Renault</strong> Sport features a groundbreaking first<br />

in its segment in the form of a rear air diffuser which uses<br />

technology derived directly from Formula 1. In association<br />

with the extractor vents in the front wings, it ensures excellent<br />

aerodynamic performance.<br />

Sportier than ever, New Clio <strong>Renault</strong> Sport is powered<br />

by an evolution of the normally-aspirated 2.0 16V engine,<br />

the power of which has been increased to 200hp. This is<br />

equivalent to 100hp/liter, making it the highest specific power<br />

output of its category.<br />

Coupled with a six-speed gearbox, this powerful, responsive<br />

engine offers first-class sports performance and driving<br />

pleasure, while the double-axis strut system guarantees<br />

sharp and extremely precise handling.<br />

New Clio <strong>Renault</strong> Sport is a worthy successor<br />

to the Clio II <strong>Renault</strong> Sport 2.0 16V.<br />

52<br />

<strong>2005</strong> <strong>Renault</strong> Annual Report

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