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A dynamic lineup<br />
The SM5 uses the same platform<br />
as the Nissan Teana and SM7.<br />
SM5<br />
In February <strong>2005</strong>, <strong>Renault</strong> Samsung Motors replaced<br />
the existing SM5 first released in 1998 with a new<br />
model all the more eagerly awaited given its predecessor's<br />
benchmark status on the South Korean market.<br />
The newcomer was quick to win favor with its added<br />
safety features and comfort, plus Step Gate automatic<br />
transmission for faster gear-shifting.<br />
Sales of the new SM5 totaled almost 62,000 units<br />
in South Korea, 7.1% more than for its predecessor<br />
in 2004, while market share reached a record 27.6%<br />
of the mid-segment. Significantly, over 60% of sales<br />
were for the two best-equipped versions. For <strong>Renault</strong><br />
Samsung Motors, this marks an important success<br />
on a South Korean market where buyers are traditionally<br />
loyal to their brand. The new SM5 has consolidated<br />
its existing customer base while winning new business<br />
with young managers with families who are particularly<br />
attentive to high standards of safety and comfort.<br />
The SM5 is thus well placed to remain a benchmark<br />
in South Korea.<br />
On-board equipment unmatched on the South Korean<br />
market includes a rear-view video camera and handsfree<br />
badge. Safety features include a Smart Airbag<br />
System with auto-adaptive front, side and curtain<br />
airbags, ABS with Electronic Brakeforce Distribution<br />
(EBD) and the Brake Assist System (BAS).<br />
By the end of its first year, SM7 held 18.4% of the market,<br />
placing second on its segment with more than 25,600<br />
vehicles sold in South Korea.<br />
Development of SM7 took 24 months,<br />
calling for an investment of KRW300<br />
billion (approximately u220 million).<br />
SM7<br />
Launched on the South Korean market at the end<br />
of 2004, SM7 marks <strong>Renault</strong> Samsung Motors' first<br />
venture into the premium end of the market. And with<br />
3.5-liter V6 and 2.3-liter Neo VQ engines developed<br />
under the <strong>Renault</strong>-Nissan Alliance, it has clearly lived up<br />
to customer expectations, becoming a top contender<br />
in the large luxury vehicle segment. A roomy,<br />
handsomely appointed interior offers outstanding<br />
comfort for added driving pleasure.<br />
<strong>2005</strong> <strong>Renault</strong> Annual Report<br />
25
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