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FROM ROCK 'N 'ROLL TO HARD CORE PUNK - UKZN ...

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161<br />

of Warner Brothers) and EMI. These record companies are the<br />

major record distributors to every retail outlet in the country,<br />

and are primarily geared to promoting and distributing'overseas'<br />

products. Muller points out that Galla recorded most indigenous<br />

forms of music in South Africa to cater for population groups not<br />

otherwise represented on the global music market, but that 'it<br />

was easy enough to import musical product from Britain and the<br />

USA for the English speaking communities in South Africa,.13<br />

Besides the inferior status afforded local rock, musicians also<br />

had to contend with an apathetic music industry which was far<br />

better equipped to promote the global rock culture than a local<br />

one. The bad marketing skills of South African recording<br />

companies and their poor management of musical products were<br />

complaints of interviewees of all genres of rock during the<br />

course of research. Steve Fataar recalled The Flames's first<br />

album Urn Urn Oh Yea (1965) being recorded on the Rave label, but<br />

never being properly marketed by the recording company, with the<br />

result that less than twenty albums were sold. Another example<br />

of the apathy of the South African record industry towards local<br />

rock musicians in Durban was provided by Syd Kitchen who financed<br />

the first Utensils album, and then approached record companies<br />

to market it:<br />

... but the doors remained closed, because essentially<br />

the music industry here is very geared to the overseas<br />

product ... they're not here for the local musicians<br />

... , it took me a long time to come to terms with it,<br />

I ve knocked on the door many times .14<br />

An interview with Don Clark of C&G Studios (a privately-owned<br />

studio and record company in Durban which opened in 1979),<br />

revealed some of the problems facing record companies in relation<br />

to the promotion and recording of local rock music. The main<br />

. ,<br />

13 C. Muller, 'White Pop and an Imagined English-Speaking Community in<br />

South Africa 1950-1990.<br />

1994.<br />

14 .<br />

Quoted from my interview with Syd Kitchen held on the 5th April,

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