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161<br />
of Warner Brothers) and EMI. These record companies are the<br />
major record distributors to every retail outlet in the country,<br />
and are primarily geared to promoting and distributing'overseas'<br />
products. Muller points out that Galla recorded most indigenous<br />
forms of music in South Africa to cater for population groups not<br />
otherwise represented on the global music market, but that 'it<br />
was easy enough to import musical product from Britain and the<br />
USA for the English speaking communities in South Africa,.13<br />
Besides the inferior status afforded local rock, musicians also<br />
had to contend with an apathetic music industry which was far<br />
better equipped to promote the global rock culture than a local<br />
one. The bad marketing skills of South African recording<br />
companies and their poor management of musical products were<br />
complaints of interviewees of all genres of rock during the<br />
course of research. Steve Fataar recalled The Flames's first<br />
album Urn Urn Oh Yea (1965) being recorded on the Rave label, but<br />
never being properly marketed by the recording company, with the<br />
result that less than twenty albums were sold. Another example<br />
of the apathy of the South African record industry towards local<br />
rock musicians in Durban was provided by Syd Kitchen who financed<br />
the first Utensils album, and then approached record companies<br />
to market it:<br />
... but the doors remained closed, because essentially<br />
the music industry here is very geared to the overseas<br />
product ... they're not here for the local musicians<br />
... , it took me a long time to come to terms with it,<br />
I ve knocked on the door many times .14<br />
An interview with Don Clark of C&G Studios (a privately-owned<br />
studio and record company in Durban which opened in 1979),<br />
revealed some of the problems facing record companies in relation<br />
to the promotion and recording of local rock music. The main<br />
. ,<br />
13 C. Muller, 'White Pop and an Imagined English-Speaking Community in<br />
South Africa 1950-1990.<br />
1994.<br />
14 .<br />
Quoted from my interview with Syd Kitchen held on the 5th April,