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Lataa ilmaiseksi

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165<br />

P 165. Anniina’s shelf<br />

4 S T O R I N G D E S I G N<br />

I counted 995 products in the photographs, 71 products per apartment on<br />

average. Of these, Hannele, Mervi, Kalle & Emma, and Janne had more than<br />

90 products in the photographs, while Liisa, Sakari & Elisa, Anniina and Tiina<br />

had less than 50. Based on these approximations, Mervi and Kalle & Emma<br />

had around two items per square metre, whereas Rea had four square metres<br />

per each item, with average room for the products being a bit less than one<br />

designed item per square metre.<br />

Perhaps a bit surprisingly, whether the product was on display and being<br />

used or hidden and not being used turned out to not be a very useful point,<br />

because it did not seem that there was much consistency in what was hidden<br />

or displayed, being used or not being used: after a couple of interviews, I had<br />

no reason to assume that, for example, a product “objectified” in a central physical<br />

position in the home would be equally central to the household’s moral<br />

economy. Anniina’s bookcase illustrates this point (P 165).<br />

The bookcase covered the whole wall in their one-room apartment, so, based<br />

on its positioning, it certainly was a central piece dominating the whole space.<br />

And it was central to Anniina as well, because she stored her clothes in it and<br />

her clothes were one of her favourite items. On the other hand, however, the<br />

bookcase contained the rare annoying items that she possessed (a laptop is<br />

stored above the LP records):<br />

155<br />

A: I don’t have any kind of relationship with any television or stereos or<br />

the computer. I think they’re, like, as long at they work and then, well,<br />

of course it’d be nice if they looked nice, but they rarely do, ones at a<br />

reasonable price, look nice. So when I bought a laptop, so it is incredibly<br />

ugly and thick, but, as long as it works, that’s fine. (Anniina 04<br />

365-369)

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