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D W E L L I N G W I T H D E S I G N<br />

Supervised ease<br />

90<br />

Jari<br />

Jari’s is one of the three households that I contacted with the explicit requirement<br />

that he would not have any kind of interest in design. This was true when<br />

it came to his ideas about designed products that are specifically related to<br />

interior decoration (P 98–99). The picture is different if the talk is about the<br />

type of design related to dwelling (in the sense of running the home), work and<br />

sports. Jari had been a professional athlete and talked about the state-of-art<br />

equipment that he had owned. By profession, Jari is a building contractor who<br />

works on huge construction sites; he demands the best quality and performance<br />

from the tools and machines that he works with on the sites. At home, too,<br />

Jari emphasised a product’s performance. Here, he is talking about their coffee<br />

machine (P 100) and his professional equipment (P 101):<br />

HP: But how about at home, do you have a special object or piece of<br />

equipment that matters to you? Do you have, for example, a good coffee<br />

machine?<br />

J: Yes. Very good. To my mind, Moccamaster is the best coffee maker<br />

there is.<br />

HP: My mother agrees. I think I have got a Philips.<br />

J: Place a Philips and a Moccamaster next to each other and time them.<br />

See which makes the coffee faster and which keeps its temperature<br />

more constant. But Moccamaster is much more expensive; it’s at least<br />

100 euros for the cheapest [model].<br />

HP: Is there another item that come to mind? I mean here [in the kitchen]<br />

are quite a lot of items: telephones, scissors and all sorts of things.<br />

J: (pause) Well, of course all the cooking utensils, they help with cooking.<br />

It is quite (pause) It is (pause) You don’t really think of them as design,

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