Lataa ilmaiseksi

M: But it was almost darker than this blue, ceiling and walls – everything.
And dark brown. It was covered with fleece fabric, that sofa.
F: A Skanno sofa
HP: Was it cool?
M: yes it was. But it started to get a bit impractical with these children. It
was more of a climbing frame (laughs) and a trampoline.
F: They slid on it and did everything. This youngest kid doesn’t remember
it because it was trashed before we moved here. (Family Ylinen 06
491-513)
2 D E F I N I N G D E S I G N
In general, the interviewees often mentioned the designers and design companies
as a means of communicating the complex aspects of the quality, value
and character of the item during the interview. First, brand names and design
companies are indeed well-known:
79
O: This television here is Bang and Olufsen, which I think belongs to a
bigger concern which has who knows how many audio trademarks:
one of them is Philips, one is Grundig, one is Bang and Olufsen,
which is an especially high-end design company. (Olavi 04 35-38)
During a conversation, a name may be associated with a particular range of
products:
O: I don’t really bother going around the furniture department at Stockmann.
It is quite ordinary stuff – Muurame and so on – so you really
can’t be bothered to take a closer look at them. (Olavi 05 523-532)
It may be associated with high quality:
J: Our relatives have their homes full of old furniture by Artek because
they are, of course, well-made and durable, and actually quite timeless.
( Janne 04 474-481)
Or, for example, with low significance:
HP: Where are these pillows from? They are beautiful.
L: They are from Indiska. (Laughs) Nothing more special than that.
(Laura 05 447-449)