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Disaster Risk Management For Coastal Tourism Destinations - DTIE

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<strong>Disaster</strong> <strong>Risk</strong> <strong>Management</strong> <strong>For</strong> <strong>Coastal</strong> <strong>Tourism</strong> <strong>Destinations</strong> Responding To Climate Change<br />

A Practical Guide <strong>For</strong> Decision Makers<br />

Box 2.3 Case Study: Phuket Province <strong>Tourism</strong> <strong>Risk</strong> <strong>Management</strong> Strategy,<br />

2007-2012<br />

Phuket Island and province is located 852km south of Bangkok in the Andaman<br />

Sea. At 590 km2, it is the largest of 39 other islands and the most important<br />

tourism centre in the country. Its resident population is approximately 250,000<br />

increasing to 500,000 during the tourism high season. The island receives over<br />

3 million visitors annually seeking varied pleasures from its stunning beaches,<br />

mountainous landscapes, and its array of hotels, restaurants and other<br />

attractions.<br />

Phuket is affected by natural and man-made disasters. Over the past 10 years<br />

it has suffered the effects of major local and global disasters ranging from<br />

<br />

Flu and most notably, the Indian Ocean Tsunami, with high mortality among<br />

<br />

decline in tourist arrivals immediately following these events. The overall impact<br />

on its economy was devastating along with the loss of its reputation as a safe<br />

and enjoyable tourism destination.<br />

In response, the Royal Thai Government, in association with provincial<br />

agencies, local private and community-based organizations collaborated<br />

together over the years following, to recover especially from the tsunami<br />

devastation. This included:<br />

Development of a Phuket <strong>Tourism</strong> <strong>Risk</strong> <strong>Management</strong> Strategy, the main<br />

objectives of which are to unify, educate and improve cooperation and<br />

resilience of the tourism industry;<br />

Integration of the <strong>Risk</strong> <strong>Management</strong> Strategy into other operational plans<br />

e.g. the National Development Plan, Sub-Regional Development Plan, and<br />

<br />

To develop a culture of prevention and preparedness in the Phuket tourism<br />

industry involving well established partnerships and working relationships<br />

between the public and private sector.<br />

As plan implementation continues, the Phuket tourism industry is also learning<br />

valuable lessons related to involving vulnerable communities in the planning<br />

process and overcoming traditional barriers against preparedness and<br />

response, in particular the opinions of many on the island who believe that<br />

preparedness is mainly a government responsibility.<br />

Source: “Phuket Province <strong>Tourism</strong> <strong>Risk</strong> <strong>Management</strong> Strategy, 2007-2012,<br />

Road Map for a Safer and <strong>Risk</strong> Resilient Phuket as a <strong>Tourism</strong> Destination”.<br />

2.4<br />

Mitigation and Adaptation Strategies<br />

Climate change mitigation strategies may involve technological, economic and<br />

social changes, use of alternatives and changed behaviours among tourists, with<br />

objectives to reduce greenhouse gas emissions. Adaptation strategies may also<br />

involve shifts in patterns of behaviour and development planning within countries,<br />

for example, repositioning vulnerable communities away from disaster prone areas<br />

<br />

Mitigation and adaptation strategies are not mutually exclusive and together provide<br />

improved development options for local populations.<br />

24 | Climate Change, <strong>Disaster</strong>s And <strong>Tourism</strong>

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