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16 India-EU: Creating Market Alliances Purchase Attributes Before making any purchase decision industrial customers usually consider the below mentioned parameters (in no specific order): Dealers / Manufacturers Credibility Legal History Financial Position Technical Capability Professional Competence Products / Services Assessment Price Quality Specifications Availability Product feedback Figure 4: Attributes considered by industrial customers while purchasing Wastewater Management Products and Services Government usually follows the following mechanism before making purchase decisions (in no specific order): Solution Providers Assessment Minimum requirement criteria: ‣ Technical Specifications Financial stability / Reputation / Experience Cost / Price Figure 5: Attributes considered by government while purchasing Wastewater Management Products and Services Siemens, Escwa www.ebtc.eu
Building Access for “Waste-Water Management” Companies 17 EU Economy: Wastewater Management European Govt. led Wastewater Management initiatives assist to regulate and enhance quality for adhering to Environmental Standards Highlights of EU in Wastewater Management: Market Leader in Technology Decentralised Wastewater Managem ent Standardized and Simplified Procedures Wastewater management in EU is generally considered the reference model for many developing countries. The present practices are a result of enormous social and economic development during the past few decades. The key factors that have defined the successful design and implementation of these practices are due to: (a) Ambitious goals for water and sanitation infrastructure coverage; and (b) Wide-spread public pressure for improved environmental quality. The same is translated into setting of restrictive quality and effluent standards by the EC. In 2010, Global Water and Wastewater Market is estimated to be € 300B as compared to € 227B in 2008. In order to comply with the current wastewater directives EU requires a capital of € 170B to € 230B. 40% of the respondents feel that wastewater sector in Europe will start stagnating in the next 5-7 years A sustained strategic effort by political set-up in EU region has played a pivotal role to tackle waste for meeting environmental laws and standards. Continued support lead to efficient planning and execution of the waste management exercise across EU. In March 2009, EC increased spending of € 105B through the cohesion fund on ‘green’ projects, which are a part of its economic stimulus to counteract the crisis. € 54B will go to aid EU member states to comply with European environmental legislation, while € 28B will go to water and waste management programs. Global Water and Waste Water Market, 2008 - 2010 (In € B) 300.0 260.9 226.8 2008 2009 2010 Psiru, WSSTP, Toronto, Europa, Waterworld, USA Gov www.ebtc.eu
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