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52<br />

India-EU: Creating Market Alliances<br />

Indian consumers to<br />

benefit from:<br />

Easy access to high -<br />

tech products<br />

Affordable prices<br />

Environmentally<br />

compatible offerings<br />

Consumer Benefit:<br />

Growing trade between India and Europe will greatly benefit the<br />

consumers on both sides. End users, whether a commercial or a<br />

domestic unit, will benefit from free access to technology at<br />

affordable price. The Indian consumer segment in the<br />

wastewater management sector is keenly awaiting access to<br />

advanced technology offered through EU goods and services. The<br />

current customer demand is not met internally and there is a<br />

huge demand-supply mismatch. The municipal and industrial<br />

waste is not treated completely and has led to a chaotic civic<br />

situation.<br />

Increased focus on recycle, reuse and zero discharge in India,<br />

provides ample opportunities for EU technology transfer.<br />

Following are the major benefits to the consumer sector:<br />

Lower Price: The Indian customer segment (municipal /<br />

industrial) will benefit from lower prices due to increase in<br />

trade between India and Europe. FTA talks provide an<br />

opportunity for reduction in tariff barriers for wastewater<br />

technologies. The EU technology will become cheaper in India<br />

and benefits can further trickle down to the customers in the<br />

form of lower price for products and services.<br />

Access to High EU Technology: Reduction in tariff and<br />

non-tariff barriers between the two parties will provide an<br />

impetus to trade. As per our interaction with various KOL’s<br />

there are hundreds of wastewater companies i.e.<br />

manufacturers and service providers that are waiting to enter<br />

India and expand their operations. Indian wastewater sector<br />

will have greater access to niche EU technologies and gain<br />

critical know-how on its usage and benefits.<br />

Increased Choice: Open trade will provide a plethora of<br />

alternatives to the consumers in India. They will have various<br />

technology options to choose from based on cost and quality<br />

considerations.<br />

Environmentally Friendly Technology: EU products and<br />

services conform to stringent international standards on<br />

environmental benchmarks. The Indian consumers will benefit<br />

from these green technological solutions, which will reap rich<br />

rewards over the next few years and onwards.<br />

Environmental Invest<br />

www.ebtc.eu

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