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Building Access for “Waste-Water Management” Companies<br />

9<br />

Objective<br />

The objective of the project “India EU: Creating Marketing<br />

Alliances” is to highlight key challenges faced by EU wastewater<br />

companies in India and suggest remedial solutions to successfully<br />

overcome them.<br />

The objective includes the following:<br />

Evaluate Macro Environment to exhibit ways to enhance India<br />

– EU synergies<br />

‣ Consumer benefits<br />

‣ Eliminating trade barriers<br />

Showcase top problem – scenario based solutions<br />

‣ Bureaucracy<br />

‣ Cost sensitivity<br />

‣ Market entry<br />

‣ Feasibility of European machinery in India<br />

‣ IPR / Technology issues<br />

‣ Customs / Duties / Taxes<br />

‣ Capital raising<br />

Guide EU Cos. to:<br />

‣ Select business locations in India<br />

‣ Understand regional market access criteria’s, regulations,<br />

standards, and administrative practices etc.<br />

www.ebtc.eu

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