Download Report - EBTC
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46<br />
India-EU: Creating Market Alliances<br />
Challenge<br />
Issues faced by<br />
European Cos<br />
Impact Severity Solution<br />
IPR ISSUES / TECHNOLOGY TRANSFER<br />
Weak<br />
Implementation of<br />
IPR regulations:<br />
Difficulty in<br />
safeguarding IPR<br />
Slow judicial<br />
redressal<br />
Increase<br />
Intellectual<br />
Property (IP)<br />
Standards (TRIPS-<br />
PLUS Protection):<br />
EU companies don’t<br />
get same level of<br />
protection in India<br />
Procedural delays<br />
in getting IP<br />
registered, leads to<br />
use of unprotected<br />
technology<br />
Loss of business<br />
and reputation<br />
May get exploited<br />
by local partners<br />
and external<br />
infringers<br />
Concern wrt 6<br />
safeguarding IP<br />
Frauds<br />
Misuse of<br />
technology /<br />
design / product<br />
HIGH<br />
Patent products /<br />
technology in India<br />
Avoid importing best<br />
technology<br />
Receive upfront<br />
payment to protect<br />
misuse of technology<br />
by partner<br />
Sign NDA before<br />
sharing technology /<br />
products etc.<br />
Enter into legally<br />
binding contracts with<br />
local partners<br />
Scrutinise partner’s<br />
credentials<br />
Watermark designs<br />
File for IPR early<br />
Use product /<br />
technology<br />
commercially only<br />
after patenting<br />
Challenge<br />
Issues faced by<br />
European Cos<br />
Impact Severity Solution<br />
MARKET ENTRY<br />
Tender related<br />
challenges:<br />
Inability to<br />
meet tender<br />
criteria’s due to no<br />
/ limited<br />
experience in India<br />
Short notice for<br />
submission<br />
deadlines<br />
Unable to<br />
successfully bid<br />
and win all<br />
projects (GOI /<br />
Private)<br />
MOD 7<br />
Conduct a feasibility<br />
analysis of the target<br />
market / project to<br />
know criteria's, from<br />
an independent<br />
agency<br />
Gain experience in<br />
sector and build<br />
reputation<br />
Have presence<br />
through subsidiary /<br />
local partner<br />
www.ebtc.eu
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