Download Report - EBTC

More documents

Recommendations

Info

42 India-EU: Creating Market Alliances Opportunity Long Term: Trend building to move towards 100% reuse and recycle; however the scale is currently limited and is expected to grow in the next 2-3 years Agricultural sector consumes ~85% freshwater; however availability of the same a key challenge owning to rapid industrialisation and urbanisation ‣ Thus government promoting need for water treatment at rural sites Demand for sophisticated technology is increasing @ 17% yoy Medium Term: ~62% of untreated wastewater presents immense opportunities Financial assistance available from trade promotion bodies and local embassy Threat High: Highly bureaucratic and slow procedures with multiple levels hamper speed of market entry and business operations Cost driven tender mechanism, discourages expensive EU technology ‣ Projects approved at lowest bidder level Indian and Chinese solutions are popular as overall costs are less as compared to EU average ‣ Cost of production in China is extremely low Medium: Weak IPR implementation resulting in corporate malpractices Inadequate wastewater treatment infrastructure creates functional bottlenecks Short Term: Incentives offered by government e.g. Tax Holidays, FDI, other subsidies Low Fragile legal and regulatory environment hampers operations High tariffs and corporate taxes (32%) put pressure on operating margins of companies www.ebtc.eu
Building Access for “Waste-Water Management” Companies 43 TOWS: The Core Differentiation Indian landscape exhibits opportunities for EU companies to leverage on their superior technology and experience by optimally utilising available financial resources. However, it’s important for EU companies to be cognizant of operating with low cost scalable models, which can be best built by associating with local partners. Strength (Internal Factors) Opportunity (External Factors) Leverage on superior technology and experience to cater to Indian wastewater sector. Utilise financial assistance to reduce initial expenditure and increase viability ‣ Employ advanced technology in the largely untapped tertiary sector (reuse / recycle) ‣ Access financial assistance from respective embassy and trade promotion bodies ‣ Run marketing campaigns and participate in seminars and industry events to demonstrate technological competence Weakness (Internal Factors) Threat (External Factors) Compete with low cost Indian and Chinese technology providers by partnering with local companies. Indigenise technology to achieve higher ROI ‣ Ride on experience of local partner to successfully bid for municipal projects ‣ Employ local partner to overcome bureaucratic hassles ‣ Customise offerings as per varied climatic / usage considerations ‣ Proactively protect IP rights by scrutinising partners and ensure timely filing of patents and trademarks www.ebtc.eu
Page 1: | Research Report | India- EU: Crea
Page 4 and 5: India-EU: Creating Market Alliances
Page 6 and 7: 6 India-EU: Creating Market Allianc
Page 8 and 9: 8 India-EU: Creating Market Allianc
Page 10 and 11: 10 India-EU: Creating Market Allian
Page 70 and 71: • Connecting EU and Indian Busin

Download Report - EBTC

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?