Download Report - EBTC

Building Access for “Waste-Water Management” Companies
5
Executive Summary
India, with ~ 1.15B population and 7.3% GDP growth, has become
one of the world’s preferred investment destinations owing to its
vibrant domestic market, technological capabilities, and cost
advantage. India presents a host of opportunities to nations
looking to expand and increase profitability especially when
markets in regions such as Europe are stagnating and corporate
profits are plummeting.
India is also witnessing a shift in focus towards “Green
Technologies” in the wake of increased public awareness,
environmental pressures, and conscious government support. The
wastewater sector is also an area of focus due to diminishing
water resources and increasing population pressure. Water and
wastewater treatment market in India is currently worth ~€ 954M
and is expected to grow at ~13% in the next 3-4 years. Out of the
total wastewater generated ~65% of the wastewater generated
goes untreated, requiring imminent need for effective wastewater
management.
Our analysis exhibits that macro factors such as FTA, cost
sensitivity, and varied climatic and usage considerations directly
impact operations in India. The report critically examines key
strengths of EU companies, which offer distinctive advantage to
them over Indian counterparts. There exists immense
opportunities for EU companies owing to:
Commercially viable advanced technology
Environmentally conforming solutions
However, EU companies need to overcome concern such as:
Lack of Indian experience to meet tender requirements
Different waste treatment procedure
‣ In Europe treatment is done at source where as in India it is
done at the end
www.ebtc.eu