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40
India-EU: Creating Market Alliances
Multiple Technologies
India with diverse geographical regions,
varied climatic conditions and levels of
urbanisation requires a suite of
technological solutions
EU companies need to customise their
technology
Offer multiple technologies for Indian
operations
N
/F
- =
V
I
Reason: EU companies need to customise their offerings in order to operate successfully. However, this may
sometimes be a tedious process and impacts nearly all solution providers.
Rising Demand of Sophisticated Machinery
TECHNOLOGICAL
Demand for advanced waste
management technologies such as Ultra
Filtration and Membrane Bioreactor is
rising especially in highly polluted and
urban regions. Sector may grow by
~18% each year
Market gradually shifting from chemical
treatment / DM plants to membrane
technology
Good opportunity for EU companies to
cater to new regulatory requirements and
growing environmental responsibilities
F + > I
Reason: Increase in demand for sophisticated machinery has direct impact on the applicability of EU technology in
India. Sale of EU products may increase significantly
Strict Regulatory Policies
LEGAL
Strict environmental regulatory policies
for wastewater management
Adherence to various national and
regional rules
EU companies may benefit because of their
highly environmentally conforming solutions
N
/
F
+ > I
Reason: EU companies have a major advantage vis-a-vis their Indian counterparts owning to their commitment to
meet stringent environmental norms
Varied Climate
ENVIRONMENT
Varied and extreme climatic conditions
due to India’s vast geographical
expanse will impact Wastewater
industry
Technology applicable at one location
may not be applicable across another
location
EU companies need to offer a portfolio of
offerings depending upon regional /
climatic consideration
N/
F
- = VI
Reason: Europe has different environmental conditions as compared to India. EU companies need to alter their
specifications based on local needs.
Ramky
www.ebtc.eu