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50 India-EU: Creating Market Alliances Option Strategy EU companies can take reference from the strategies adopted by many European wastewater companies in the Indian context. Various companies are manufacturing in India and offering a portfolio of solutions to effectively cater to Indian needs. Top Scenario Based Solution Bureaucracy Cost Sensitivity Market Entry Feasibility of European Machinery in India Capital Raising Information not available in the public domain, solutions vary from case to case basis Wartsila a European Company decided to import critical parts and manufacture others locally in India. The company started importing high capacity diesel engines from European suppliers and manufactured less critical parts in India. REMONDIS, a German water management company entered India in 2009 by acquiring a local company called Shrushti Consultants. REMONDIS carefully screened the Indian market, did its initial due diligence and feasibility analysis and choose Shrushti, which had over 11 ongoing wastewater contracts and catered to clients such as Tatra, VW and Seco Tools. By following this mechanism REMONDIS reduced its market entry challenge. EIMCO Water Tech. offers a complete suite of water management solutions. The company services Municipal and Industrial sectors, thereby catering to varied needs and requirements. It also offers a complete range of water management offering such as Sludge, Reuse, Waste to Energy, Water Treatment products and services. In addition, it provides Engineering, Manufacturing, and Installation services. Degremont, a subsidiary of the French water giant Suez has been awarded a € 33M agreement by Delhi Jal Board (DJB) for a drinking water treatment plant, the project was externally funded. Degremont was provided with land, electricity and treatment cost. Kept free from transmission losses and revenue collection with assured purchase of treated water and productivity incentives once the plant begins operations. Stwr, hindu, Dr. D. D. Basu, Sr. Scientist, CPCB www.ebtc.eu
Building Access for “Waste-Water Management” Companies 51 Open Trade Benefits Augmented trade between EU-India, a win-win situation for all stakeholders Open Trade between India and EU to create benefits, both economically and socially The relationship between EU and India has substantially changed in recent years, from that of aid donor and recipient, to that of partnership. This has created opportunities for mutual benefit. India and EU need to work closely and ensure that all necessary steps be taken to facilitate open trade between the two parties. The two will benefit immensely from an increase in bilateral trade both economically and socially. The up-coming EU-India FTA talks provide an invaluable opportunity to set the stage for greater commitment from both parties for the next decade. It provides a potential for ~30% increase in two-way flow of bilateral FDI. The open trade will seek to realise gains for all stakeholders’ i.e. political establishments, economy, and most importantly the common people. Environmental Invest, Business standard, Europa EU’s highly sophisticated solutions will find a growing market opportunity in the Indian economy. On the other hand, India will benefit from access to state-of-the-art technologies thereby enabling exponential growth and development. The potential gains are much higher and can lead to trade induced productivity improvements driven by technological changes, spillovers between firms, niche specialisation and economies of scale. India-EU Synergies: The market analysis shows complementary trends in economic developments between EU and India. The two complement each other in their diversified economic structures in terms of output, capital stock, human resources and trade in goods and services. EU's exports of goods to India are predominantly intermediary products for further manufacturing whilst India's exports to the EU are in both primary products and finished consumer goods. Increased EU-India Trade will lead to huge synergistic gains for the two parties. EU is India’s largest economic partner with trade in goods worth about € 46B and in services roughly € 10B. India’s main exports to the EU include textiles, chemicals and machinery, while imports include machinery and transport equipment. Clean Technologies sector has been making huge strides and is thereby an important component in the overall trade activities. India is a huge market for advanced wastewater technology products and provides ample growth opportunities for European companies. Experts estimate India’s EGS sector to be in the range of € 4.1B - € 7.8B with an anticipated annual growth rate of ~10-12%. www.ebtc.eu
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