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India-EU: Creating Market Alliances Acknowledgement This report is the output of a detailed study and analysis conducted by KRD Vision, under the leadership of Mr Ketan Dewan, Founder and Managing Director, so as to enable European Waste Water companies create market alliances with Indian counterparts. We are thankful to Ketan and his team to present the key insights and action points to make this an informative and comprehensive report. This report is not only beneficial for policy makers but also for companies involved within the waste water value chain to enter the Indian market’. www.krdvision.com www.ebtc.eu
Building Access for “Waste-Water Management” Companies 5 Executive Summary India, with ~ 1.15B population and 7.3% GDP growth, has become one of the world’s preferred investment destinations owing to its vibrant domestic market, technological capabilities, and cost advantage. India presents a host of opportunities to nations looking to expand and increase profitability especially when markets in regions such as Europe are stagnating and corporate profits are plummeting. India is also witnessing a shift in focus towards “Green Technologies” in the wake of increased public awareness, environmental pressures, and conscious government support. The wastewater sector is also an area of focus due to diminishing water resources and increasing population pressure. Water and wastewater treatment market in India is currently worth ~€ 954M and is expected to grow at ~13% in the next 3-4 years. Out of the total wastewater generated ~65% of the wastewater generated goes untreated, requiring imminent need for effective wastewater management. Our analysis exhibits that macro factors such as FTA, cost sensitivity, and varied climatic and usage considerations directly impact operations in India. The report critically examines key strengths of EU companies, which offer distinctive advantage to them over Indian counterparts. There exists immense opportunities for EU companies owing to: Commercially viable advanced technology Environmentally conforming solutions However, EU companies need to overcome concern such as: Lack of Indian experience to meet tender requirements Different waste treatment procedure ‣ In Europe treatment is done at source where as in India it is done at the end www.ebtc.eu
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• Connecting EU and Indian Busin
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