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Building Access for “Waste-Water Management” Companies
47
Disparity and
complexity in interstate
rules and
regulations
Challenges in
concept selling
w.r.t. utility of the
technology
Huge scale of
operations for
government
projects:
High cost
Long gestation
period
Partner
Identification:
Highly complex and
difficult market
Impacts business
strategy, cost
mechanism and
profitability
Delays operations
Few buyers for
the technology
SMEs may find it
hard to compete
for GOI projects
Unable to meet
high fixed costs
Challenge in
independently
conducting
business
Do cost - benefit
analysis for region
specific considerations
Hire consultants for
exhaustive list of Interstate
rules /
regulations /
incentives
Attend conferences /
networking events to
showcase product /
technology benefit
Provide reference
w.r.t. live projects
undertaken and
benefits accrued
Highlight advantages
of unique services
offered
Highlight Return on
Time through
extended life cycle
benefit of product
Start with private /
Indian consulting
projects (lower scale)
Work as a part of
project consortium
Raise funds
through financial
institutions and
respective local
embassy / trade
bodies
Operate under BOOT
model
Do a feasibility
analysis and partner
identification study
through external
agency
Choose a partner of
similar size / scale /
expertise
Have a project specific
partnership initially
7 Moderate
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