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Building Access for “Waste-Water Management” Companies<br />
45<br />
Challenge<br />
Issues faced by<br />
European Cos<br />
Impact Severity Solution<br />
Low Demand: EU’s<br />
high-tech solutions<br />
~30-50% expensive<br />
than ones available<br />
locally<br />
EU goods suffer<br />
from low demand<br />
Tenders invariably<br />
go to lowest<br />
bidder; making EU<br />
cos.<br />
Uncompetitive<br />
Formulate India<br />
specific business<br />
model strategies<br />
(product, value,<br />
pricing)<br />
Initially, import only<br />
niche products from<br />
home country<br />
Localise parts of<br />
value-chain to derive<br />
cost benefit<br />
COST SENSTIVITY<br />
Fierce Competition:<br />
Expensive EU<br />
products fail to<br />
compete with<br />
local and Chinese<br />
products<br />
Poor consumer<br />
awareness<br />
diminishes value<br />
of superior EU<br />
technology<br />
Difficult to<br />
compete for<br />
general tenders<br />
Low demand for<br />
EU products<br />
HIGH<br />
Opportunity for SMEs<br />
in<br />
‣ Tertiary sector of<br />
Class A cities<br />
‣ Class B cities<br />
lacking adequate<br />
treatment<br />
infrastructures<br />
Tap high potential<br />
regions such as South<br />
India, Maharashtra<br />
and arid and semi arid<br />
section of North India<br />
Compete in niche<br />
areas, which offer<br />
premium for<br />
technology, after a<br />
feasibility check<br />
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