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Building Access for “Waste-Water Management” Companies<br />
41<br />
SWOT: The EU Company Perspective<br />
Superior Technology and Commercial Viability, a forte of EU cos., although high cost of<br />
Machinery an obstacle<br />
EU Wastewater companies possess immense technological<br />
capability that has a ready market in India. Their technology<br />
adheres to stringent quality and environmental norms and will<br />
assist to equip India to raise its quality standards and compete<br />
globally. However, they need to customise their offerings as per<br />
varied climatic and usage considerations in order to successfully<br />
operate in India.<br />
Core Sustainable:<br />
Strength<br />
Weakness<br />
Critical:<br />
Wastewater treatment in India is<br />
fundamentally different when compared to<br />
EU;<br />
‣ In Europe treatment is done at source<br />
where as in India it is done at the end;<br />
hence compatibility of technology to<br />
Indian settings may undergo a change<br />
Core:<br />
Advanced technology that is commercially<br />
viable considering the scale India would offer<br />
Environmentally conforming solutions in EU<br />
would help India build robust regulation and<br />
norms to enable economically and<br />
environmentally sustainable solutions<br />
‣ Also this would assist EU companies build<br />
a strong relationship with government<br />
departments and regulators<br />
Core:<br />
Lack of experience in India usually leads to<br />
disqualification based on municipal tenders<br />
requirements and inability of EU companies<br />
to choose alternate routes to get the work<br />
done<br />
Basic:<br />
Conformation to stringent international quality<br />
standards<br />
Basic:<br />
Suite of solutions required to cater to varied<br />
climatic and usage requirements<br />
Technological expertise with strong R&D<br />
capability<br />
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