Jan 2013 - S.P. Jain Institute of Management and Research

Rainbow colours of innovation
H.R. Committee '12 and Magic Bus India
tie-up
H.R. Committee '12 has created a new window of
opportunities for several live projects with Asia's largest
mentoring organisation, Magic Bus India.
Magic Bus's motto is to reach a million poor children
and enable their journey from childhood to livelihood.
Established in 1999, the organisation has reached out
to 2,25,000 children across the nation. Magic Bus
trains local community leaders to educate children in
their area through sports and activity based modules.
Their Activity Based Curriculum (ABC) is a unique
model that uses sports activities to build Knowledge,
Skills and Attitude, which is in alignment with SPJIMR's
pedagogy. The HR Committee initiated talks for a
possible tie-up with them and it emerged that SPJIMR
students could assist Magic Bus's functioning by
contributing to two verticals: fund-raising and
research. Students in turn would enhance their
understanding of the Indian customer and market
dynamics and get exposure to project management
nuances.
The second project presented an opportunity to carry
out research on Corporate Social Responsibility trends
in India, understanding Magic Bus's value proposition
in the market and carrying out market segmentation.
October 19, 2012
‘GSK StratEdge Season’ - 6 launched at
SPJIMR
GSK launched the 6th season
of StratEdge at SPJIMR.
StratEdge is a campus
engagement initiative by GSK
that gives an opportunity to B-
school students to work on
real market related issues.
This was the first time that
GSK formally launched the
event at SPJIMR.
StratEdge is a national sales and marketing case study
competition. Started in 2007, the event has seen
exponential growth over the last five years. Last year,
480 teams participated in this event. SPJIMR emerged
national champions in 2009 and second runner-up
last year. Some of the campuses participating this year
are ISB, IIM Bangalore, IIM
Calcutta, IIM Lucknow,
XLRI, FMS, MDI, NITIE,
JBIMS and SIBM Pune.
The event was launched by
Mr. Amitesh Sinha, Brand
Sales manager at GSK and
an alumnus of SPJIMR
2006 batch. Mr. Amitesh
interacted with the batch
a n d e x p l a i n e d t h e
complete procedure of
GSK StratEdge event.
Mr Amitesh Sinha
Republic Day Festivities
Republic Day this year saw the large foyer at
SPJIMR draped in flowers and garlands of
orange, white and green, heightening sense
of patriotism and pride. The celebrations
started with the flag hoisting by the
Honorable Dean Dr. M. L. Shrikant following
which students and faculty enjoyed freshly
made jalebis on the chilly morning. After the
breakfast, the participants settled to witness
antaakshari. Designed by the Cultural
Committee with a series of rounds, clever
clues and audience participation, the event
was thoroughly enjoyed by all. The event
culminated with the prize distribution. It was
a fitting end to the year's cultural celebrations
by the current committee.
January 26, 2013
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