Jan 2013 - S.P. Jain Institute of Management and Research

Harvest Reaping rich rewards
SPJIMR named Champion in the Capsim
Challenge
A five member team from SPJIMR was declared the
Champion in the Fall 2012 Capstone® Business
Simulation Challenge held in November last year. The
team comprised Sonia Apsingekar, Vikalp Babelay,
Gaurav Sapra and Viraj Kulkarni. With a balanced
scorecard of 777 out of 1,000, they topped the list of
winners and saw SPJIMR named as the “Champion –
Fall 2012” in the “Hall of Fame” of the Capsim
Challenge.
The Capsim Challenge takes students who have
participated in the Capstone and Foundation business
simulation in their B-school and pits them against each
other in a biannual competition to crown the world's
best at running a multi-million dollar simulated
company. Twice each year, Capsim alumni have the
opportunity to test their business acumen against
competitors from all over the globe.
Some 1,800 students from more than 280 universities
around the globe participated in the Capsim Challenge
in November, with 12 teams (six each for Capstone and
Foundation business simulation) qualifying for the 48-
hour, high pressure business playoffs. Eight teams from
SPJIMR participated in the challenge, with five of them
finishing in the top 10 percentile.
Apart from SPJIMR, teams from University of
Queensland, University of Maryland, Montana State
University-Billings, Curtin University and Goa Institute
of Management made it to the finals.
Capstone simulation forms a part of the course
'Decision Analysis through Simulation' which is
conducted by Professors Vasant Sivaraman and Bindu
Kulkarni in the first semester of the PGDM programme.
DOCC does it again at RMAI
September 27, 2012
The Rural Marketing Association of India (RMAI) and
Ayurvet Ltd. organised the 6th Annual Ayurvet RMAI
Awards for the Best Summer Project in Rural Marketing
by management students. In all, 84 entries were
received from 30 management schools across the
country including IIM Ahmedabad, IIM Bangalore, IIM
Kozhikode, IIM Lucknow, IIM Rohtak, IIM Shillong,
SPJIMR, Mica and Teri.
Ten of the 84 entries were invited to present at an
awards ceremony on 27th September at the India
International Centre, New Delhi. Three out of the
chosen ten were from the second year PGDM students
of SPJIMR, who presented their DOCC projects. Prof.
Chander Sabharwal provided feedback on each of the
10 projects presented on that day.
Ranjana Dobal, student of SPJIMR, presented on Value
Chain Intervention- a self sustainable business model
and bagged the first prize – a trophy, a certificate of
merit and a cash award of Rs. 50,000.
The second and third prizes were bagged by the
students from IIM Rohtak for their projects on Rural
Electrification and Rural Marketing & Distribution.
RMAI is an industry body of strategic thinkers and
implementation agencies in the domain of rural
marketing. Ayurvet is one of the leading companies in
the business of animal health care, nutrition & research
and rural entrepreneurship development.
The projects were evaluated by a jury comprising
Sanjeev Shukla, General Manager, Hero Motocorp; R
V Rajan, Chairman, Anugrah Madison Advertising Pvt.
Ltd. and founder president of the RMAl and Prof.
Chander Sabharwal, Professor at IMT and Managing
Director, Crop Health Products Ltd.
Ranjana Dobal receiving a trophy
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