Jan 2013 - S.P. Jain Institute of Management and Research

Rainbow colours of innovation
November 4, 2012
Guest Lecture by Mr. Chetan Gore, Marketing Director – Oral Care, Procter & Gamble, Singapore
Mr. Chetan Gore, Marketing Director of Oral Care at
Procter & Gamble, Singapore, spoke to PGDM
participants at SPJIMR on marketing management. An
SPJIMR alumnus with over 19 years of diverse global
experience across FMCG brands, geographies and
locations, he spoke of the marketing strategy that P&G
followed to penetrate the market with their Oral-B
tooth brush brand. Mr. Gopalakrishnan, Group
Manager, Market Strategy and Planning, also an
SPJIMR Alumnus, was present and explained
important marketing concepts in a simplified form.
Mr. Gore split his presentations into two parts. The first
part was establishing the fundamentals such as the
key success drivers for India and the “push and pull”
strategy employed by Oral-B tooth brushes. He and
Mr. Gopalakrishnan spent time explaining some basic
marketing concepts to the audience, which comprised
students of marketing, operations, information
management and finance. Mr. Gore's proficiency in
product and marketing innovation and his expertise in
the Emerging Markets, Central & Eastern Europe and
the Middle East provided a valuable perspective to the
students about the working of a global giant like P&G.
Mr. Chetan Gore addressing the batch
The next part of the presentation was focused on the
“Smile India Movement” campaign specifically on
Oral-B toothbrushes in India. During the entire
presentation, there were several discussion points
where participants inquired about the various facets of
the Oral-B toothbrushes strategy and its brand equity.
The presentation was concluded with a summary of
the scenario in India and possible new directions for
the Oral-B toothbrush brand.
Mr. Chris Guillebeau, Author of bestseller “The $100 Start Up”
discusses Micro Entrepreneurship
Entrepreneur, traveler and author of bestseller “The
$100 Start Up”, Mr. Chris Guillebeau, enriched
participants at SPJIMR with insights into the world
of non-conformity. A non conformist himself,
Mr. Guillebeau has never worked in a formal
environment, preferring instead to launch a series of
small ventures ranging from importing cotton to
”dabbling in search engines”. He is an avid traveller
having visited more than 180 countries and has set
himself an ambitious goal of seeing the entire world
before the age of 35. Mr. Guillebeau is an eminent
blogger with a blog called
“ T h e A r t o f N o n -
Conformity”.
He addressed a full house
on his latest book and
about how “you don't have
to live your life the way
other people expect you
to”. Introducing “The $100
Start Up”, Mr. Guillebeau Mr. Chris Guillebeau
said that self employment
has been around forever
and still thrives in small villages and remote areas
where organised employment is absent. The
advantage that entrepreneurs have today is free access
to a global marketplace where skills can be packaged
and sold at a premium. He quoted the example of
Chandu from Hyderabad who leveraged his passion
for spreadsheets to become an online guru for excel
consulting and marketing through Facebook and
Twitter.
Mr. Guillebeau wrapped the session with a wonderful
thought: “You need to define your own success. If you
don't decide for yourself what you want to get out of life,
someone else will probably end up deciding for
you.”He drove the point home during the book signing
session by stamping each book – “Freedom!”
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