Jan 2013 - S.P. Jain Institute of Management and Research

Rainbow colours of innovation
Professor Nikhilesh Dholakia provides
useful marketing insights to PGDM students
Dr. Nikhilesh Dholakia is
professor of Marketing,
E - C o m m e r c e a n d
International Business at
the College of Business
Administration, University
of Rhode Island (URI). He
is also the Associate
Director of the Research
I n s t i t u t e f o r Te l e -
communications and
Information Marketing
Prof. Nikhilesh Dholakia (RITIM), one of the centres
of research excellence at
the URI College of Business
Administration. Dr. Dholakia holds a B.Tech in
chemical engineering from Indian Institute of
Technology, an MBA from Indian Institute of
Management, and a Ph.D. in Marketing from the
Kellogg School at Northwestern University.
He led the series on Innovation for PGDM marketing
batch and provided them with deep insights on the
marketing landscape and how innovation is the future
of marketing .
Workshop on Marketing Analytics for PGDM
students by Prof Rajkumar Venkatesan,
Darden Business School
Associate Professor of
Business Administration
Mr. Rajkumar Venkatesan
t e a c h e s f i r s t y e a r
Marketing and Marketing
Analytics at Darden. Mr.
Venkatesan's research
focuses on developing
c u s t o m e r - c e n t r i c
marketing strategies that
p r o v i d e m e a s u r a b l e
financial results. In his Prof. Rajkumar Venkatesan
research, he aims to
balance quantitative rigour
and strategic relevance. He is a Bachelor of
Engineering in Computer Science from the University
of Madras and holds a PhD in Marketing from
University of Houston. Mr. Venkatesan's areas
of expertise include Customer Relationship
Management, Marketing Metrics and Marketing
Analytics.
Mr. Venkatesan spoke on diverse topics such as
Customer Relationship Lifecycle, Customer Lifetime
Value etc. He explained marketing resource allocation
and the various techniques that could be used in such a
scenario. The informative and interactive session was
well received by the students.
Guest Lecture by Mr. Harsh Mariwala, Founder & Chairman-MD of Marico
January 14, 2013
Mr. Harsh Mariwala, Founder & Chairman-
various products, their packaging, the
MD of Marico, spoke to PGDM participants
financial and HR policies at the
at SPJIMR on January 14, 2013 and
o r g a n i s a t i o n h e l p e d i n b e a t i n g
provided insights on entrepreneurial
competition. Mr. Mariwala showed how
management.
Marico expanded from a national to a
Mr. Mariwala, who founded Marico
global brand, including its learning through
in 1990, spoke on the nuances of
the launch of new businesses like Kaya Skin
entrepreneurial management. He took the
Clinic. He wrapped up the presentation by
audience through Marico's journey from a
explaining his role in the start-up,
traditional commodity driven business to a
consolidation and scaling up phase of
leading consumer products & services
Marico and also the role that the senior
company in the beauty and wellness space.
management is required to play in the
Mr. Harsh Mariwala
He explained the various processes, culture
success of any firm, especially start-ups.
and value system followed at Marico. He
The session was very engaging as Mr.
discussed various innovative techniques adopted by Mariwala could illustrate vividly his transformation
Marico like communications and positioning of its from an entrepreneurial manager to a managerial
entrepreneur.
16