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Download Full Report - Ascendas REIT

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UNITHOLDERS<br />

ASCENDAS FUNDS<br />

MANAGEMENT<br />

(S) LIMITED<br />

(A-<strong>REIT</strong> MANAGER)<br />

(<strong>Report</strong>s to Board of<br />

Directors)<br />

STRATEGIES<br />

Capital & Risk<br />

Management<br />

• Equity funding<br />

• Debt funding<br />

• Interest rate<br />

risk<br />

management<br />

• Optimise capital<br />

structure<br />

Distributions<br />

Investment in<br />

A-<strong>REIT</strong><br />

HSBC INSTITUTIONAL TRUST SERVICES<br />

(SINGAPORE) LIMITED<br />

(A-<strong>REIT</strong> TRUSTEE)<br />

Management<br />

Fees<br />

100%<br />

Responsible for<br />

Acts on behalf<br />

of Unitholders<br />

Management<br />

Services<br />

Proactive<br />

Asset<br />

Management<br />

• Portfolio<br />

positioning and<br />

strategies<br />

• Supervise<br />

execution of asset<br />

management<br />

activities<br />

20.7%<br />

Trustee<br />

Fee<br />

ASCENDAS<br />

GROUP<br />

Value Adding<br />

Investments<br />

• Yield accretive<br />

acquisitions<br />

• Built-to-Suit<br />

projects<br />

• Development<br />

Responsible for<br />

OUTCOME Stability Growth<br />

TOTAL<br />

RETURNS<br />

Predictable Income<br />

Capital Stability<br />

Ownership of<br />

Assets<br />

Net Property<br />

Income<br />

Property<br />

Management<br />

Fees<br />

100%<br />

PROPERTIES<br />

ASCENDAS SERVICES<br />

PTE LTD (”ASPL”)<br />

(PROPERTY<br />

MANAGER)<br />

(<strong>Report</strong>s to ASPL<br />

Board of Directors)<br />

Responsible for<br />

Property<br />

Management<br />

Services<br />

Revenue Management<br />

• Occupancy improvements<br />

• Rental rates<br />

improvements<br />

Expense Management<br />

• Efficiency improvements<br />

• Cost management<br />

Property Management<br />

• Property maintenance<br />

service<br />

• Site staff management<br />

Customer Care<br />

• Customer retention<br />

• Customer satisfaction<br />

return without compromising its<br />

service standards. They strive to<br />

continuously improve operating<br />

processes to improve productivity<br />

and enhance operational<br />

effectiveness so as to optimize<br />

operational cost.<br />

Customer Care<br />

The ASPL team plays a pivotal role<br />

in maximising customer retention<br />

through the implementation of<br />

the Customer Care Program.<br />

The program is set up through<br />

periodic discussion between the<br />

ASPL team and the Manager’s<br />

Portfolio Management team to<br />

ensure that the desired level of<br />

customer service is delivered to<br />

A-<strong>REIT</strong>’s customers. The team is<br />

also responsible for the active<br />

management of accounts receivable<br />

where they strive to minimize arrears<br />

and bad debts by continuously<br />

monitoring customer credit.<br />

More specifically, ASPL is tasked<br />

with the following responsibilities:<br />

Revenue and Occupancy<br />

Management<br />

The ASPL team actively markets and<br />

leases vacant space within A-<strong>REIT</strong>’s<br />

portfolio of properties. They also<br />

work on expanding and renewing<br />

leases with existing customers to<br />

maximize gross revenue. In addition,<br />

the ASPL team conducts proactive<br />

prospecting of new tenants to<br />

enhance occupancy and revenue.<br />

Property Management<br />

Working hand-in-hand with the<br />

Manager’s Portfolio Management<br />

team, ASPL ensures that the property<br />

specifications and service level<br />

commensurates with the intended<br />

market positioning of the property.<br />

The ASPL team is also responsible<br />

for managing site staff to ensure that<br />

the desired level of property and<br />

customer care is implemented at the<br />

respective properties.<br />

Expense Management<br />

The ASPL team adopts a prudent<br />

operational strategy in line with the<br />

Manager’s objective in maximizing<br />

Project Management<br />

In addition, on a need basis, the<br />

ASPL team provides expertise<br />

in the area of construction and<br />

project for the development<br />

projects undertaken by A-<strong>REIT</strong>.<br />

They liaise closely with the<br />

Manager and architects to ensure<br />

each project is carried out in a<br />

timely and efficient manner.<br />

The team at ASPL is committed to<br />

providing optimal solutions and<br />

services to meet the needs of A-<strong>REIT</strong>’s<br />

customers as well as to enhance the<br />

value of A-<strong>REIT</strong>’s portfolio.<br />

8th Annual <strong>Report</strong> FY09/10<br />

41

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