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SAVE Commission's findings - La Follette School of Public Affairs ...

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“The Japanese use the library<br />

function and technology together<br />

to accomplish business and<br />

organizational goals.”<br />

James Matarazzo, consultant, Boston, MA<br />

tage <strong>of</strong> the worldwide University <strong>of</strong> Wisconsin<br />

alumni network to develop markets.<br />

Even though it is unconventional, why<br />

does this approach make sense? It plays to<br />

Wisconsin’s strengths: smart work force, quality<br />

products, honest relationships, great University<br />

and good government.<br />

It accepts the<br />

fact that in a global marketplace<br />

knowledge is<br />

easily transportable,<br />

important for us in the<br />

Midwest.<br />

There are barriers,<br />

not the least <strong>of</strong> which is<br />

that this is a new way<br />

to think about economic development. There<br />

are issues <strong>of</strong> proprietary information, state<br />

policy, logistics and accounting. The potential<br />

is clear, however, because <strong>of</strong> the clear global<br />

focus on an image <strong>of</strong> the new knowledge-age<br />

economy as envisioned by Peter Drucker and<br />

others.<br />

Also, there are spin-<strong>of</strong>f opportunities.<br />

There could be a more organized partner city<br />

program or special cooperative efforts with<br />

other world class universities. Some <strong>of</strong> the foreign<br />

customers may want to come to Wisconsin<br />

for continuing education, tourism or job<br />

training.<br />

For the public employee, this strategy<br />

means an increased emphasis on lifelong learning<br />

and the need to be connected to the information<br />

superhighway. The reward for advising<br />

others on how to clean the environment, protect<br />

public health or teach children goes beyond<br />

a paycheck. The work values the public<br />

employee for her or his knowledge capacity (see<br />

Goal #20).<br />

For the University,<br />

it means finding ways<br />

to integrate and reward<br />

faculty participation in<br />

the process and being<br />

on call to meet customer<br />

needs (see Goal<br />

#13).<br />

For state government,<br />

it will require looking at the benefits and<br />

risks <strong>of</strong> creating a privately managed buffer<br />

between the state employee and the private sector.<br />

It will mean looking for ways to encourage<br />

knowledge sectors <strong>of</strong> the economy. It will mean<br />

being comfortable with a high-tech, customerdriven<br />

consortium which will organize and market<br />

Wisconsin knowledge.<br />

The firm will use a variety <strong>of</strong> electronic,<br />

fiber optic, digitized and wireless channels to<br />

gain access to the knowledge information it<br />

needs and distribute it to customers (see Goal<br />

#12). In the end, Wisconsin can become a recognized<br />

participant not only in the world<br />

economy, but in the world community.<br />

Actions<br />

9.1<br />

Sell intellectual capital<br />

in the knowledge<br />

economy.<br />

9.2<br />

Aggressively tap<br />

Wisconsin’s Knowledge<br />

Capacity for state use.<br />

Leona Fitzmaurice,<br />

Bioissues, Madison<br />

“To transfer their<br />

research to the<br />

marketplace, university<br />

researchers must<br />

become entrepreneurial<br />

or align with organizations<br />

already engaged in<br />

entrepreneurial efforts.”<br />

Ralph Stayer,<br />

Johnsonville Foods,<br />

Kohler<br />

“Government’s role is to<br />

promote the free trade<br />

<strong>of</strong> knowledge.”<br />

R E S U L T S<br />

The knowledge<br />

economy will:<br />

1 Impact citizens by improving the<br />

national and international market for<br />

Wisconsin knowledge.<br />

2 Change the contribution <strong>of</strong><br />

government to economic<br />

development by focusing on the<br />

role <strong>of</strong> government as investor and<br />

promoter <strong>of</strong> knowledge.<br />

3 Improve the equality <strong>of</strong> contributions<br />

that all sectors <strong>of</strong> Wisconsin<br />

can make to the knowledge<br />

capital <strong>of</strong> the state: not a<br />

monopoly, but a consortium.<br />

4 Change the contribution <strong>of</strong> the<br />

state university system as a<br />

source <strong>of</strong> knowledge to a source<br />

<strong>of</strong> human capital network for the<br />

private and public sector.<br />

5 Change the view <strong>of</strong> state employees<br />

from regulators <strong>of</strong> the economy to<br />

contributors and participants, as<br />

good government becomes a<br />

marketable commodity.<br />

6 Remove government as a barrier to<br />

the growth <strong>of</strong> new environmentally<br />

safe products <strong>of</strong> Wisconsin industry.<br />

CITIZEN • COMMUNITY • GOVERNMENT — WISCONSIN: THE 21 ST CENTURY 29

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