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13.5<br />

13.6<br />

ban challenges, designate the University <strong>of</strong><br />

Wisconsin - Milwaukee as Wisconsin’s land<br />

grant mission-driven urban university, with<br />

focused purpose similar to the land grant designation<br />

for agriculture. The designation requires<br />

program and organizational changes.<br />

The UW-Milwaukee would focus on missiondriven<br />

results and be held accountable.<br />

Improve inter-campus credit transfer. To better<br />

serve students and business, continue to<br />

improve consistency <strong>of</strong> course listings among<br />

campuses, as well as flexibility <strong>of</strong> credit transfers<br />

within the system. Progress has been made,<br />

but more review and change are needed, with<br />

revisions completed by 1997.<br />

Document faculty performance. To restore<br />

confidence in the UW and its faculty, while<br />

recognizing the special value <strong>of</strong> tenure, Regents<br />

should examine options to achieve faculty accountability<br />

and documented performance to<br />

users <strong>of</strong> the system, using objective criteria and<br />

considering experiences at other higher educational<br />

institutions. The Regents should enforce<br />

post-tenure review policies and areas <strong>of</strong><br />

accountability.<br />

GOAL #14: USING TECHNOLOGY<br />

14.1<br />

Create a state technology fund. Create a revolving<br />

fund to help agencies and local governments,<br />

including libraries, educational institutions,<br />

and Community Learning Centers,<br />

apply technology to “real life” situations. Major,<br />

multi-year projects will improve service,<br />

re-engineer systems, improve efficiency or<br />

quality and open the door to remote work in<br />

urban and rural areas. The fund is for hardware,<br />

s<strong>of</strong>tware, training and experiments. It<br />

assumes repayment, in most cases.<br />

14.2<br />

Train and reculture employees for technological<br />

age. As part <strong>of</strong> leadership training, the state<br />

should help and train employees, including<br />

teachers and faculty, at all levels to rethink their<br />

work and relationships in the information age.<br />

Employees from management to the front line<br />

will be able to ask better questions about the<br />

value and application <strong>of</strong> technology and use<br />

<strong>of</strong> data that technology can deliver.<br />

14.3<br />

Affirm information technology as the major<br />

presentation device. To more efficiently and<br />

effectively communicate, the state should use<br />

the potential information technology in all its<br />

14.4<br />

14.5<br />

14.6<br />

visual and interactive dimensions to communicate<br />

facts and ideas, inform decisions and<br />

facilitate input, using the creative capacity <strong>of</strong><br />

employees and distribution capacity <strong>of</strong> the<br />

<strong>Public</strong> Information Utility.<br />

Create a high level technology advisory function.<br />

To tap citizens with technological expertise,<br />

state government should create a high level<br />

advisory function, attached to the Department<br />

<strong>of</strong> Administration, to address many converging<br />

technologies and their potential effect on<br />

work, workplace, community, culture, service<br />

delivery, training and learning.<br />

Coordinate distance learning. To reduce duplication<br />

and ensure full use <strong>of</strong> the public and<br />

private sectors, the UW should coordinate distance<br />

learning content generated and delivered<br />

by all state government educational systems<br />

directly or through the <strong>Public</strong> Information Utility,<br />

which is responsible for message delivery.<br />

Revamp purchasing laws covering high-tech.<br />

To fix a procurement process that inhibits use<br />

<strong>of</strong> high-tech, move beyond the simplistic assumptions<br />

<strong>of</strong> current laws covering the purchase<br />

<strong>of</strong> technology and sophisticated services.<br />

Purchase for value, including service, not price<br />

alone (see Goal #20).<br />

GOAL #15: QUALITY SERVICE<br />

15.1<br />

Establish a “one stop shopping” service function.<br />

To increase citizen access and make government<br />

more user friendly, establish a one<br />

stop shopping service function. Building on<br />

DILHR’s model, the function would be customer-driven<br />

and supervise a toll free line, online<br />

service, kiosks and materials distribution.<br />

15.2<br />

Integrate customer service in the management<br />

system. To achieve results, instill a service culture<br />

and system that lets service happen<br />

through committed employees.<br />

15.3<br />

Measure customer feedback. To continuously<br />

improve service, repeatedly measure service<br />

satisfaction. Survey results should be part <strong>of</strong> a<br />

system, predicated upon goals and related to<br />

those who do receive (existing customers) or<br />

should receive service (potential customers).<br />

Data will be included in the annual report card.<br />

CITIZEN • COMMUNITY • GOVERNMENT — WISCONSIN: THE 21 ST CENTURY 65

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