Keenjhar Lake Resort Project - Sindh Board Of Investment ...

effect on the economy. Consequently additional income and employment are generated
through such linkages.
Tourism industry is overwhelmingly represented by the private sector service providers while
public sector has a significant role to play in infrastructure areas either directly or through
other mediums such as PPP. Another important feature of the tourism industry with reference
to Pakistan is its contribution to national integration and preservation of natural as well as
cultural environment and enrichment of social profile.
4.2.1 Estimates and Forecasts
According to World Travel and Tourism Council (the “WTTC”), Pakistan is estimated to have a
Travel and Tourism (the “T&T”) demand of PKR 1,050b in 2010, less imported goods and
services including T&T spending abroad of PKR 264.5b, amounts to an overall T&T Economy
GDP of PKR 786.2b. Overall, the T&T sector supports 2.4 million jobs across Pakistan,
however direct industry GDP and employment is PKR 291b (equivalent to 2% of GDP) and
869,000 jobs (representing 1.6% of total employment) respectively.
The adjacent chart indicates the sectors comprising
T&T demand in 2010 for Pakistan as per the WTTC
Report 2010 for Pakistan, which states the following:
„ Contribution of T&T to the GDP is expected to
rise from 5.3% (PKR 786.2b) in 2010 to 5.5%
(PKR 2,205.1b) by 2020;
„ Real GDP growth for T&T economy is expected
to be negative 3.7% in 2010, but would average
5.8% per annum over the coming 10 years;
„ Export earnings from international visitors and
tourism goods are expected to generate 3.8% of
total exports (PKR 81.7b) in 2010, growing (on
nominal terms) to PKR 232.2b in 2020; and
„ T&T investment is estimated at PKR 356.9b, or
13.8% of total investment in 2010. By 2020, this
is projected to reach PKR 1,036.0b or 13.3% of
total investment.
8% 3%
38%
34%
3%
14%
Personal T&T
Business T&T
Government Expenditures Capital Investment
Visitors Exports
Source: WTTC Report 2010 for Pakistan
Other Exports
THIS AREA IS INTENTIONALLY LEFT BLANK
11
Keenjhar Lake Resort Project - Project Information Memorandum