Keenjhar Lake Resort Project - Sindh Board Of Investment ...

International tourism receipts are the receipts earned by a destination country from inbound
tourism resulting from expenditure made by visitors from abroad, on lodging, food and drinks,
fuel, transport in the country, entertainment, shopping, etc.
Long term trends of foreign tourist arrivals and tourism receipts of Pakistan reflect irregular
trends during the last decade as exhibited in the adjacent table.
Year
Tourist Arrivals in
"000s"
Receipts
(US$ Million)
Tourism Receipts
as a percentage
of GDP
1995 378 582 0.7%
2000 557 Not available- Not available
2005 798 828 0.6%
2006 898 Not available Not available
2007 840 900 0.5%
Source: UNESCAP Statistical Yearbook for Asia and Pacific 2009
According to UNESCAP foreign tourist arrivals increased continually from 378,000 in 1995 up
to 898,000 in 2006. However, in 2007 tourist arrivals saw a slight decline when they went
down to 840,000. This was primarily on account of the decline in global tourism. During the
period, 1995 - 2007, tourist arrivals increased at a CAGR of approximately 7.5%. Tourism
receipts have also continued to increase throughout the period 1995-2007.
4.2.4 Outbound Tourist Traffic and Expenditures
Outbound Tourist Traffic refers
to the number of departures that
people make from their country
of usual residence to any other
country for any purpose other
than a remunerated activity in
the country visited.
Outbound tourism expenditure
includes expenditures on
lodging, food and drinks, fuel,
transport in the country,
entertainment, shopping, etc.
USD Millions
2,500
2,000
1,500
1,000
500
0
1995 2005 2007
Outbound Tourism Expenditures (USD Millions)
1.60
1.40
1.20
1.00
0.80
0.60
0.40
0.20
0.00
Percentage
%age of GDP
Source: UNESCAP Statistical Yearbook for Asia
As the data in the table above illustrates there is a significant demand for outbound tourism in
Pakistan. Although a significant part of this is also attributable to religious tourism for
purposes of Haj and Umra, it is estimated that this should account for about half of the traffic,
which indicates a sizable component of T&T for business and leisure. This continues to grow
over the years, with expenditures exceeding nearly US$ 2b in 2007.
The statistics clearly indicate the ability of Pakistanis to spend money on trips abroad, be
these for business or leisure. It also indicates the potential for tourism industry in Pakistan, if
the country was not faced with lack of infrastructure to support the tourism industry, which
drives Pakistanis to travel abroad for tourism activities. It would also be unreasonable to
ignore the significant latent demand for tourism in segments that seek affordable leisure
activity. The cost of air travel certainly restricts, if not prohibits, people from taking recreational
trips out of the cities in Sindh’s urban centres, including Karachi.
4.2.5 Motivation
Using the western definition, motivational analysis of foreign tourists to Pakistan during 2006
is given in the following table.
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Keenjhar Lake Resort Project - Project Information Memorandum