Keenjhar Lake Resort Project - Sindh Board Of Investment ...

► 84 half acre plots PKR 7.7m to 10.5m per plot
►
156 one acre plots PKR 16.5m to 22m per plot
The sales support phases have been sequenced taking into account the level of visual development
on the site. Our market research has negated the option of commencement of sales when the
development is a virgin site due to lack of buyer interest at this stage. A degree of development needs
to have been initiated to give the Project credibility. This credibility would be the driver for a
transactions surge.
Prior to the commencement of sales, the sales agent and developer should strongly consider
developing a model farmhouse or, in the least, developing a farmhouse lot with an artificial structure
and conducive landscaping to give the buyer a taste of the lifestyle being sold. Discussions and
meetings during site visits would be conducted on the model plot and assist the process.
The concept of using three phases for the sales support activities is to take the buyers on a journey
through a process of conversion from prospective to actual buyers. Additionally, in order to retain
converted prospects, these phases will serve to pacify buyers that they have made the right decision
by purchasing a farmhouse at the Keenjhar Lake Resort and facilitate sales referrals. The
chronological sequencing for these phases is as follows:
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Keenjhar Lake Resort Project - Project Information Memorandum