Keenjhar Lake Resort Project - Sindh Board Of Investment ...

It is estimated that more than half of total income earned by the people from tourism sector
came from backward districts, and/ or areas having certain tourist attractions. These areas
were mostly, Murree, Galliat, Northern Areas, Swat, Ziarat, Abbottabad, Kaghan, Naran, Azad
Kashmir and other smaller resort areas.
4.2.10 Domestic Tourism
Composition of Domestic Tourists
15%
20%
7%
8%
19%
13%
18%
Students
Skilled agriculture and fishery workers
Housewives
Sales workers
Businessmen
Government officials
Others
Source: Domestic Tourism Survey, Ministry of Tourism
Based on the findings of the Domestic
Tourism Survey carried out by the
Ministry of Tourism, Pakistan, it was
estimated that in all 43 million domestic
tourists travelled within the country
during 2006.
Domestic tourism is mostly concentrated
among those below 40 years of age.
Most domestic tourists i.e. 31% fall in
the age group of 16-30 years, followed
by 25% between 31-40 years, 17% from
the age under 15 years and 41-50 years
each, and 10% in the age group of 51
years and above.
As the above chart depicts, one-fifth of domestic tourists were students, followed by 19%
skilled/agriculture & fishery workers, 18% housewives (which most likely represents family
holidays), 13% sale/ service workers, 8% businessmen, 7% government officials and 15%
other categories.
Over half of the domestic tourists were motivated by social calls followed by recreation,
business and health. These four motivating factors, combined together, formed 85% of the
travel within Pakistan.
Domestic tourists usually use three types of accommodation; either a relative's house, or
hotels and/ or their own houses which combined together makes up for more than 94% of the
total accommodation used. More than three-quarters of the tourist preferred to stay with their
relatives while the use of hotel accommodation was 15% only. Nearly 90% of domestic
tourists travel by road, 9% by rail and 2% by air.
4.3 Tourism Attractions in Sindh
Sindh holds many tourist attractions, such as wildlife sanctuaries, beaches, lakes, historical
sites, tombs of several Sufi saints and shrines, etc. A few examples of the same are given
below:
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Wildlife protected areas at Keerthar National Park
Hill stations at Gorakh Hill
Tombs at Makli and Chaukandi and
Shah Jehan Masjid
Shrines at Sehwan Sharif
Due to its varied geography and long history, Sindh hosts numerous spots of interest, which
can be developed in to tourism spots. The districts of Thatta and Badin have popular ecotourism
locations, including Keenjhar Lake and Keerthar National Park. There are a number
of places of cultural and religious significance, such as mosques, shrines and temples, as well
as ancient tombs and forts as well as remnants of ancient civilizations, scenic hill ranges,
unexplored forests and deserts.
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Keenjhar Lake Resort Project - Project Information Memorandum