Keenjhar Lake Resort Project - Sindh Board Of Investment ...

Resort operators providing membership facilities charge monthly subscription charges. Dreamworld
Resorts, Arabian Sea Country Club and DHA Country & Golf Club charge monthly subscriptions of
PKR 1,450, PKR 1,500 and PKR 2,000 respectively. According to our research, a member family on
average spends PKR 5,000 per month against the use of all facilities excluding accommodation.
The demand for Resort Chalets remains fairly high from December to August reaching as high as
90% in the months from June to August. The minimum demand at any time during the year does not
fall below 50%, whereas estimated average demand during the year equates to 70%.
The above mentioned resorts comprise a golf course and other ancillary services. However, Keenjhar
Lake has the added advantage of the lake view and several other recreational facilities annexed close
to the resort. Several companies, including multinationals, regularly arrange for their sales force and
customer symposiums meetings and conferences at places like Murree and Bhurban. Keenjhar would
be a very viable alternative for such type of corporate events.
Water / Amusement Parks
Karachi currently has water / amusement parks located in Gadap, Gulshan-e-Iqbal, Gharo, Malir and
Super Highway. Our market research concluded that Sunway Lagoon and Aladin Amusement &
Water Park are the most popular amongst the public since an average of 4 to 5 million people visit
these parks annually.
These water / amusement parks mostly provide the following features:
Huts Zoological area Kids area
Medical Area Changing rooms Lockers
Water slides Snack bar / restaurant Accessories purchase / rental
Swimming pool
Car parking
The chart below illustrates the entry charges of several water / amusement parks:
400
PKR
150
100
100 100
50 50
250
250 250
175
200
150
100
►
►
►
Cosy
waterpark
Chandna
waterpark
Samzoo Zoological
& waterpark
Sunway Lagoon
waterpark
Adults
Aladin
waterpark
Waterworld
waterpark
Fiesta
Waterpark
Aladin Water Park was opened approximately 15 years ago and is still reasonably well
maintained compared to other older water parks.
Samzoo has a main attraction, by virtue of its zoological garden which is almost 30 years old.
However, the water park was constructed around 5-6 years back, in order to attract new market
and more visitors.
Sunway Lagoon’s charges are the highest and it is the newest of them all. It offers the latest
facilities and certain unique features, such as the provision of overnight accommodation facilities
for its visitors.
Demand for water parks is at its peak from June through August, due to the warm weather during
summer. Water parks cease to operate during the winters due to an obvious fall in demand. This time
period is used by the owners to carry out necessary maintenance of their offerings and any other
related improvements.
Even though most of the above renowned parks provide a cluster of activities, Keenjhar Lake would
be a differentiating factor by virtue of its location, golf course, farmhouses, resorts, water park,
amusement park, boating club / ride among other attractions.
Kids
54
Keenjhar Lake Resort Project - Project Information Memorandum