Keenjhar Lake Resort Project - Sindh Board Of Investment ...

13 Project Development Strategy
The Project feasibility is based on a certain development mix, as already outlined in the preceding
chapter. In order to select the different development components, the master planners carried out
benchmarking analysis of various resorts in different parts of the world and analysed the needs and
objectives of this Project. The resort and convention centre would be the business and leisure
components, while the walk-up apartments and the farmhouses would be the residential components
of the development mix. It is envisaged that the golf-course would create value addition and would
act as a tool for segregation between these two development components, as well as between the
overall resort and recreation zones.
The residential component of the development mix provides the developer with the ability to raise
finance for the Project through sale of the real estate component. The sale of this component is
critical to Project success if this source of revenue is to be applied for raising part of the Project
financing. Accordingly, a commercial strategy was developed for this component as part of the
business plan for the resort zone.
13.1 Marketing strategy for Farmhouses
Effective marketing and sales strategy for the sale of this component is critical to the success of the
project, since significant cash can be generated from the sale of farmhouses. However, this rests on a
sound commercial strategy that demonstrates value creation and is effectively able to monetize that
through effective sales.
Product Offering
The first phase of the Keenjhar Lake Resort is also its most exclusive. The development offers a
highly exclusive parcel of 240 farm houses as follows:
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84 small farmhouses on ½ acre
156 large farmhouses on one acre plots
The farmhouses will be developed combining rustic charm with modern facilities, set in manicured
gardens set off by the lush green hues of indigenous flora to offer the best of both worlds. With
facades and interiors inspired by the local architectural and aesthetic styles of Thatta, Hala,
Hyderabad and surrounding towns, the resort farmhouses offer their owners complete peace of mind
and ease of ownership with a centralized facilities management system.
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Keenjhar Lake Resort Project - Project Information Memorandum