Cultural Plan 2013-2016 final.pdf - Coffs Harbour City Council ...
Cultural Plan 2013-2016 final.pdf - Coffs Harbour City Council ...
Cultural Plan 2013-2016 final.pdf - Coffs Harbour City Council ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
As adopted by <strong>Council</strong> on 28 February <strong>2013</strong><br />
6.1. Engaging new residents<br />
The projected increase in population in <strong>Coffs</strong> <strong>Harbour</strong> over the next twenty years is largely<br />
not from natural increase but from people relocating from other areas of Australia or<br />
elsewhere in the world. In addition, widespread skills shortages are predicted in professions<br />
such as engineering and health, and in many trades. A conservative estimate of labour<br />
supply at 2030 identifies a national shortfall of workers of 530,000. 9<br />
Highly skilled people, from both Australia and overseas, will have a large number of choices<br />
if they choose to live outside a metropolitan area. Whilst <strong>Coffs</strong> <strong>Harbour</strong> has a number of<br />
lifestyle factors, such as proximity to beaches and national parks that are attractive to people<br />
considering a move, there is also a question of the opportunity for a fully-rounded lifestyle, of<br />
which cultural activities comprise an important part:<br />
“Lifestyle questions play a role in the pull of individuals to regions. There is a growing body<br />
of academic research on the role of consumption, as opposed to productivity factors in<br />
migration decisions. Production decisions – can I be more productive and earn more<br />
money? – have long dominated thinking about migration patterns, but now consumption<br />
factors – how is the weather and what kinds of restaurants can I find? – seem to be playing a<br />
larger role … Is there an exciting cultural scene, recreational opportunities? Pleasant climate<br />
and attractive physical surroundings? Open and tolerant attitudes towards ethnicity and<br />
lifestyles?” 10<br />
From this perspective cultural activities as a whole are integral, both as recreational<br />
opportunities and also as a visible expression of a welcoming and open community.<br />
Activities such as the Coast Out Festival, Harmony Day and Aboriginal community events<br />
are particularly important in this context.<br />
9<br />
Ageing and Work in 2030: In or out of our hands? Louise Rolland, Professor Work and Ageing, Swinburne<br />
University of Technology<br />
10<br />
A Tale of Ten Cities: Attracting and Retaining Talent, Michael Luis, prepared for the International Regions<br />
Benchmarking Consortium - www.internationalregions.org, 2009<br />
Page 18