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Handbook for Investors. Business location in Switzerland.

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13. Liv<strong>in</strong>g <strong>in</strong> <strong>Switzerland</strong>.<br />

Thanks to the excellent quality of life and the safe environment,<br />

life expectancy <strong>in</strong> <strong>Switzerland</strong> is among the highest <strong>in</strong><br />

the world. The undamaged natural surround<strong>in</strong>gs and varied<br />

cultural and recreational opportunities attract not only many<br />

tourists but also well-qualified <strong>for</strong>eign employees. Swiss<br />

households have an average monthly earned <strong>in</strong>come of<br />

CHF 6,298, of which about 70 % rema<strong>in</strong>s as disposable <strong>in</strong>come<br />

<strong>for</strong> consumption after deduction of social security contributions<br />

and taxes. <strong>Switzerland</strong> there<strong>for</strong>e has the highest<br />

purchas<strong>in</strong>g power <strong>in</strong> the world, despite relatively high prices.<br />

13.1 Safety and quality of life.<br />

<strong>Switzerland</strong> is a very safe country and offers an extremely high<br />

quality of life. <strong>Switzerland</strong> receives high marks, <strong>in</strong> both cities and<br />

rural regions, <strong>for</strong> important criteria such as <strong>in</strong>come, healthcare,<br />

climate and geography, political stability, safety and security,<br />

<strong>in</strong>dividual freedoms, and family and community life.<br />

Fig. 65: Global comparison of quality of liv<strong>in</strong>g, 2009<br />

New York, USA = 100<br />

1 Vienna, Austria 108.6<br />

2 Zurich, <strong>Switzerland</strong> 108.0<br />

3 Geneva, <strong>Switzerland</strong> 107.9<br />

4 Vancouver, Canada 107.4<br />

4 Auckland, New Zealand 107.4<br />

6 Düsseldorf, Germany 107.2<br />

7 Munich, Germany 107.0<br />

8 Frankfurt, Germany 106.8<br />

9 Berne, <strong>Switzerland</strong> 106.5<br />

10 Sydney, Australia 106.3<br />

11 Copenhagen, Denmark 106.2<br />

13 Amsterdam, Netherlands 105.7<br />

14 Brussels, Belgium 105.4<br />

16 Berl<strong>in</strong>, Germany 105.0<br />

19 Luxembourg, Luxembourg 104.6<br />

25 Dubl<strong>in</strong>, Ireland 103.6<br />

26 S<strong>in</strong>gapore, S<strong>in</strong>gapore 103.5<br />

35 Tokyo, Japan 102.2<br />

38 London, UK 101.6<br />

49 New York, USA 100.0<br />

Source: Mercer Survey, Quality of Liv<strong>in</strong>g Global City Rank<strong>in</strong>gs<br />

Everyone is guaranteed freedom of movement and safety –<br />

everywhere and at all times. There are relatively few large population<br />

centers or extensive monotonous and impersonal hous<strong>in</strong>g<br />

developments. Children generally walk to school unaccompanied.<br />

The safe environment and the traditional discretion of the Swiss<br />

people are widely valued. Even <strong>in</strong>ternationally known celebrities<br />

can often move about <strong>in</strong> <strong>Switzerland</strong> without personal protection.<br />

120 <strong>Handbook</strong> <strong>for</strong> <strong>Investors</strong> 2010

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