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Handbook for Investors. Business location in Switzerland.

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14. Promot<strong>in</strong>g <strong>Switzerland</strong>.<br />

Location promotion is an important component of Swiss<br />

economic policy and is done <strong>in</strong> partnership with the bus<strong>in</strong>ess<br />

community and the cantons. With<strong>in</strong> the program <strong>Switzerland</strong><br />

Trade & Investment Promotion, Osec, a federal agency,<br />

organizes and coord<strong>in</strong>ates activities <strong>for</strong> promot<strong>in</strong>g <strong>for</strong>eign<br />

<strong>in</strong>vestment <strong>in</strong> <strong>Switzerland</strong>.<br />

14.1 Responsibilities.<br />

In accordance with <strong>Switzerland</strong>’s federal <strong>for</strong>m of government,<br />

responsibility <strong>for</strong> state <strong>location</strong> promotion is shared between the<br />

federal government and the cantons.<br />

<strong>Switzerland</strong> Trade & Investment Promotion is responsible at the<br />

national level <strong>for</strong> market<strong>in</strong>g <strong>Switzerland</strong> as a bus<strong>in</strong>ess <strong>location</strong> to<br />

<strong>in</strong>vestors <strong>in</strong> other countries. Osec also serves as the first po<strong>in</strong>t<br />

of contact <strong>for</strong> <strong>for</strong>eign <strong>in</strong>vestors and puts them <strong>in</strong> touch with the<br />

appropriate cantonal authorities.<br />

It is the job of the cantonal economic development agencies to<br />

<strong>in</strong><strong>for</strong>m potential <strong>in</strong>vestors about the advantages of locat<strong>in</strong>g a bus<strong>in</strong>ess<br />

<strong>in</strong> their canton, ma<strong>in</strong>ta<strong>in</strong> contact with <strong>in</strong>terested <strong>in</strong>vestors,<br />

present concrete <strong>location</strong> proposals and organize local support <strong>for</strong><br />

<strong>in</strong>vestors through regional offices and municipalities – even after<br />

<strong>in</strong>vestments have been made – as a <strong>for</strong>m of customer service.<br />

14.2 Promotional policy and tools.<br />

In l<strong>in</strong>e with <strong>Switzerland</strong>’s liberal economic system, economic<br />

policy <strong>in</strong> <strong>Switzerland</strong> focuses on optimum structur<strong>in</strong>g and support<br />

of the general bus<strong>in</strong>ess environment. F<strong>in</strong>ancial assistance programs<br />

are timely and strategic. In general, government f<strong>in</strong>ancial<br />

assistance always complements private <strong>in</strong>itiatives.<br />

The possible fund<strong>in</strong>g options, the mix of various <strong>in</strong>struments and the<br />

scale of payments depend on the specific <strong>in</strong>vestment project. There<br />

is always room <strong>for</strong> <strong>in</strong>dividual solutions. It is there<strong>for</strong>e advisable,<br />

once a project has been roughly evaluated, to discuss it first with<br />

the cantonal economic development agencies. <strong>Switzerland</strong> Trade<br />

& Investment Promotion can provide assistance <strong>in</strong> this regard.<br />

14.3 <strong>Switzerland</strong> Trade & Investment<br />

Promotion services.<br />

<strong>Switzerland</strong>. Trade & Investment Promotion opens the door to<br />

<strong>Switzerland</strong> and its authorities. In close collaboration with partners<br />

from different regions and cantons and from the private sector, the<br />

program assists companies as they plan their operations:<br />

• Selection of ideal <strong>location</strong>s <strong>in</strong> <strong>Switzerland</strong><br />

• Contacts to regional and cantonal <strong>in</strong>vestment offices<br />

• Legal and adm<strong>in</strong>istrative requirements<br />

<strong>Handbook</strong> <strong>for</strong> <strong>Investors</strong> 2010<br />

129

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