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Part D – Understanding and improving industry performance (PDF ...

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The ESC reminded the inquiry of its commentary in the<br />

2007/08 taxi fare review:<br />

This preferred position reinforces Cabcharge’s<br />

dominance in the provision of in-vehicle electronic<br />

payment processing services for the <strong>industry</strong>.<br />

In consequence of this preferential position,<br />

Cabcharge is able to obtain a 10% fee for each<br />

credit card transaction… Options should be<br />

explored for introducing a greater degree of<br />

competition in the provision of taxi-cab credit<br />

card transaction systems. 14<br />

In December 2011, the Cabcharge contract was<br />

extended for two years with a provision allowing<br />

termination of the contract ‘for convenience’ with three<br />

months notice.<br />

The inquiry also notes that the Victorian Government has<br />

not provided an effective opportunity for other <strong>industry</strong><br />

players to compete with Cabcharge. In particular, it has<br />

not defined a set of service requirements <strong>and</strong> equipment<br />

st<strong>and</strong>ards for the MPTP terminal <strong>and</strong> associated<br />

data collection services. Industry participants have<br />

expressed concerns to the inquiry that access to these<br />

specifications is vital for increased competition in the<br />

payment systems market.<br />

State approval of EFTPOS devices<br />

Currently, the Transport (Taxi-Cabs) Regulations 2005<br />

require an EFTPOS terminal to be tailored specifically for<br />

use within the taxi <strong>industry</strong> 15 <strong>and</strong> impose a requirement<br />

for these terminals to be submitted to the licensing<br />

authority for type approval 16 . In assessing an application<br />

for approval, the VTD considers (amongst other things):<br />

• Whether the payment device has been certified by<br />

the Australian Payments Clearing Association<br />

• That only one other payment device is permitted in<br />

the cab (in addition to the MPTP terminal). 17<br />

The device must also generate an electronic receipt that<br />

is fully compliant with the receipt specified in regulation.<br />

The inquiry considers that most of the requirements either<br />

replicate other finance <strong>and</strong> transport <strong>industry</strong> regulations<br />

or are overly prescriptive <strong>and</strong> unnecessary. For example,<br />

regulation should not need to define which device<br />

produces a receipt, only that a receipt must be produced.<br />

No other taxi regulator in Australia requires the approval<br />

of EFTPOS devices. The criteria have effectively<br />

limited the number of EFTPOS providers participating<br />

in the market <strong>and</strong> have supported the need for the<br />

‘intermediary’ payment system between normal EFTPOS<br />

providers <strong>and</strong> taxi operators. As such, the inquiry<br />

considers that the requirements further entrench the<br />

practice of excessive surcharging for electronic payment<br />

of taxi fares.<br />

Commercial barriers<br />

As discussed above, markets for payment instruments<br />

<strong>and</strong> processing are characterised by strong network<br />

effects. Cabcharge has been able to take advantage of<br />

these network effects by tying its br<strong>and</strong>ed cards to its<br />

processing facilities; that is, only Cabcharge EFTPOS<br />

terminals are permitted to process Cabcharge cards.<br />

Cabcharge has not given other payment providers access<br />

to process Cabcharge’s own cards <strong>and</strong> vouchers. As<br />

Cabcharge cards are the most widely used payment<br />

instrument, <strong>and</strong> the only significant taxi-specific payment<br />

instrument, a taxi operator that does not have the ability<br />

to process these cards will be seriously disadvantaged.<br />

This means that alternative processors face a significant<br />

barrier to establishing a market presence. Market inquiries<br />

indicate that Cabcharge br<strong>and</strong>ed charge account cards<br />

<strong>and</strong> eTickets account for up to 40 per cent of non-cash<br />

transactions in the taxi <strong>industry</strong>. 18 This was a key issue that<br />

the Australian Competition <strong>and</strong> Consumer Commission<br />

(ACCC) sought to address in ACCC v Cabcharge Australia<br />

Ltd [2010] FCA 1261 (see case study).<br />

Despite the findings <strong>and</strong> orders of the Federal Court,<br />

third party non-cash payment processing systems are<br />

still unable to accept Cabcharge br<strong>and</strong>ed charge cards,<br />

dockets <strong>and</strong> eTickets. They are limited to the processing<br />

of third party charge cards or bank issued credit cards.<br />

14 ESC, Submission to the Taxi Industry Inquiry, SS151, p.38<br />

15 Regulation 43(7) Transport (Taxi-Cabs) Regulations 2005 requires a<br />

specific form of receipt to be provided<br />

16 Regulation 13A Transport (Taxi-Cabs) Regulations 2005<br />

17 These two criteria are operational policies of the VTD<br />

18 See, for example, Cabcharge Australia Limited, Results Presentation,<br />

Year Ended 31 December 2011, ASX website accessed on 29 March<br />

2012 at: http://member.afraccess.com/media?id=CMN://2A668116&f<br />

ilename=20120223/CAB_01271356.pdf<br />

256

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