29.11.2014 Views

Part D – Understanding and improving industry performance (PDF ...

Part D – Understanding and improving industry performance (PDF ...

Part D – Understanding and improving industry performance (PDF ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

The inclusion of assignment fees in the fare model has<br />

been a source of contention in the past <strong>and</strong> continues<br />

to be challenged today. The Foletta review argued that<br />

licence market values should not be included in the fare<br />

model <strong>and</strong> noted that the Victorian Taxi Association (VTA)<br />

had agreed with this view. The McQuillen review (which<br />

examined the KPMG review) sought to challenge the<br />

view that licence values <strong>and</strong> assignment fees resulted<br />

in higher fares because “only operating costs have<br />

ever been considered by the Victorian authorities in<br />

the determination of taxi fares.” 17 In any event, given<br />

that large numbers of operators have been incurring<br />

assignment costs since the time of the Foletta review, the<br />

inquiry’s view is that this is strong evidence that fares in<br />

the past were based on inflated cost estimates. The cost<br />

surveys undertaken by the ESC in 2005 indicated that,<br />

while operator returns were considered to be ‘low’, 18 the<br />

cost base for making this comparison included either<br />

$19,213 (2000) or $20,580 (2004) in assignment costs. If<br />

this cost was included instead as part of the return to the<br />

operator, these returns would be very high. 19<br />

The approach taken by the ESC in 2005 <strong>and</strong> 2008 reflects<br />

that assignment costs are either a real cost to an operator<br />

(who does not own a licence) or an opportunity cost to<br />

the licence owner (the value that could be realised by<br />

assigning it to someone else). The ESC also noted that<br />

this causes a circularity between fares <strong>and</strong> assignment<br />

values: higher fares lead to higher assignments <strong>and</strong> then<br />

higher fares. To avoid circularity in the fare model, the<br />

ESC adopted a methodology in 2008 that decoupled<br />

assignment fees in the fare model from actual assignment<br />

fees paid by operators. Consequently, the value used in<br />

the fare model to calculate the appropriate change in fares<br />

was somewhat below the real figure: just over $20,000 as<br />

opposed to the then current rates of just below $30,000<br />

per annum.<br />

2. Meeting dem<strong>and</strong> at peak times<br />

Many submissions to the inquiry describe issues with<br />

dem<strong>and</strong> at certain times. The main concerns reported<br />

to the inquiry are availability late at night on weekends in<br />

Melbourne <strong>and</strong> general availability in outer metropolitan<br />

<strong>and</strong> regional areas.<br />

• In Melbourne, taxis are the only available transport<br />

service operating on Saturdays <strong>and</strong> Sundays in the<br />

early hours of the morning in the CBD other than<br />

Nightrider bus services. At these times, there are<br />

still significant numbers of people in the city. Issues<br />

relating to the poor availability of taxi services during<br />

these times include very long wait times at ranks,<br />

frustrated customers walking onto the road to hail<br />

taxis <strong>and</strong> conflict between customers while trying to<br />

obtain a taxi.<br />

• Local councils <strong>and</strong> businesses report insufficient<br />

taxi services in outer metropolitan areas. Some of<br />

these areas have only one or two local operators,<br />

severely limiting the availability of taxis for short trips<br />

by residents. Users in these areas report long wait<br />

times for taxi services during peak periods <strong>and</strong> that<br />

taxis sometimes never arrive or are often late after<br />

first taking other bookings closer to the city. Councils<br />

also report that operational limitations associated<br />

with the interface between the outer suburban <strong>and</strong><br />

metropolitan taxi zones contribute to the difficulties<br />

residents experience in accessing key services that<br />

are in the metropolitan zone, with residents often<br />

refused travel in both directions.<br />

• In regional Victoria, taxi users, councils, businesses<br />

<strong>and</strong> community groups report problems with service<br />

availability, including taxi numbers failing to keep pace<br />

with population growth in large regional cities, long<br />

wait times in some areas, a shortage of WATs, limited<br />

choice <strong>and</strong> flexibility in services (especially in smaller<br />

towns <strong>and</strong> remote communities) <strong>and</strong> poor integration<br />

with public <strong>and</strong> community transport. Some regional<br />

tourism destinations suffer from insufficient taxi<br />

services during periods of high visitor numbers.<br />

These submissions are supported by the evidence<br />

obtained from surveys conducted by the inquiry:<br />

20 per cent of all problems reported with taxi services by<br />

respondents to the Latitude Insights Survey of Consumer<br />

Detriment occur on Saturday nights between 7pm <strong>and</strong><br />

4am when accessibility is at its lowest. 20<br />

17 McQuillen, Rob PSM (2001), Op. Cit., p. 21<br />

18 There also appears to be some confusion in the ESC report about the<br />

appropriate benchmark for measuring the significance of this return.<br />

The ESC calculates a return on sales (revenue) of 3.8% <strong>and</strong> 3.6% for<br />

the 2000 <strong>and</strong> 2004 years respectively. However, returns on sales are<br />

of themselves meaningless because whether they are reasonable or<br />

not depends on the amount of capital that has been invested <strong>and</strong> on<br />

which a return is required. If only capital-related items are included as<br />

costs (~$35,000 per vehicle per annum), then a return of over $4,000<br />

is in excess of a 10% return on capital employed<br />

19 Either on a return on sales basis or a return on capital employed<br />

basis, as discussed in the footnote above<br />

20 Latitude Insights (2012), Op. Cit.<br />

184

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!