2005 Annual report - Virbac
2005 Annual report - Virbac
2005 Annual report - Virbac
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20<br />
<strong>2005</strong> <strong>Annual</strong> Report<br />
The <strong>Virbac</strong>-Paprec boat,<br />
the backing of a whole<br />
profession<br />
Since 2001, <strong>Virbac</strong> has been involved<br />
in sailing sponsorship backing the<br />
ambitious project of Jean-Pierre Dick,<br />
a professional skipper: a beneficial and<br />
positive investment for <strong>Virbac</strong> on a host<br />
of fronts.<br />
Sailing: a great<br />
team builder<br />
<strong>Virbac</strong> first teamed up with a passionate<br />
individual, Jean-Pierre Dick, because the<br />
Group closely identifies with the values<br />
of this Doctor of veterinary medicine:<br />
his professional approach, his team<br />
spirit and his great organisational ability<br />
are strengths shared by <strong>Virbac</strong>’s<br />
corporate culture.<br />
This project also makes it possible to<br />
strengthen the long-term relationship<br />
between <strong>Virbac</strong> and its main customer<br />
base. Voted veterinarian of the year in<br />
2004, Jean-Pierre Dick never ceases to<br />
promote the veterinary profession,<br />
primarily through this venture. It also<br />
contributes to enhancing the company’s<br />
reputation and that of its brand, sailing<br />
being a very popular and well covered<br />
sport.<br />
A winning decision because in under<br />
three seasons, Jean-Pierre Dick has made<br />
a remarkable entry into the world of<br />
high seas sailing with his victory in the<br />
Transat Jacques Vabre in November <strong>2005</strong><br />
and his 6 th place in the Vendée Globe<br />
the previous year.<br />
Involving veterinarians in<br />
<strong>Virbac</strong>’s sailing adventure<br />
Since its entry into the world of sailing<br />
sponsorship, <strong>Virbac</strong> has carried out a<br />
host of public relations campaigns<br />
targeted at veterinarians. Since then,<br />
over 400 members of the profession<br />
have been targeted by campaigns<br />
undertaken by <strong>Virbac</strong> in the context of<br />
various races in which Jean-Pierre Dick<br />
has participated, but primarily during<br />
the sailing days in Lorient.<br />
This year, and in particular for the<br />
Transat Jacques Vabre, <strong>Virbac</strong> offered<br />
a series of highlights to veterinarians:<br />
monohull visit, thematic workshops on<br />
sleeping and eating onboard… On the<br />
day of the departure, the veterinary<br />
pharmaceutical company organised<br />
a breakfast: a special moment made all<br />
the more so by the presence of the two<br />
sailors, Jean-Pierre Dick and Loïck<br />
Peyron. The participants subsequently<br />
set sail to watch the departure at sea.