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2005 Annual report - Virbac

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20<br />

<strong>2005</strong> <strong>Annual</strong> Report<br />

The <strong>Virbac</strong>-Paprec boat,<br />

the backing of a whole<br />

profession<br />

Since 2001, <strong>Virbac</strong> has been involved<br />

in sailing sponsorship backing the<br />

ambitious project of Jean-Pierre Dick,<br />

a professional skipper: a beneficial and<br />

positive investment for <strong>Virbac</strong> on a host<br />

of fronts.<br />

Sailing: a great<br />

team builder<br />

<strong>Virbac</strong> first teamed up with a passionate<br />

individual, Jean-Pierre Dick, because the<br />

Group closely identifies with the values<br />

of this Doctor of veterinary medicine:<br />

his professional approach, his team<br />

spirit and his great organisational ability<br />

are strengths shared by <strong>Virbac</strong>’s<br />

corporate culture.<br />

This project also makes it possible to<br />

strengthen the long-term relationship<br />

between <strong>Virbac</strong> and its main customer<br />

base. Voted veterinarian of the year in<br />

2004, Jean-Pierre Dick never ceases to<br />

promote the veterinary profession,<br />

primarily through this venture. It also<br />

contributes to enhancing the company’s<br />

reputation and that of its brand, sailing<br />

being a very popular and well covered<br />

sport.<br />

A winning decision because in under<br />

three seasons, Jean-Pierre Dick has made<br />

a remarkable entry into the world of<br />

high seas sailing with his victory in the<br />

Transat Jacques Vabre in November <strong>2005</strong><br />

and his 6 th place in the Vendée Globe<br />

the previous year.<br />

Involving veterinarians in<br />

<strong>Virbac</strong>’s sailing adventure<br />

Since its entry into the world of sailing<br />

sponsorship, <strong>Virbac</strong> has carried out a<br />

host of public relations campaigns<br />

targeted at veterinarians. Since then,<br />

over 400 members of the profession<br />

have been targeted by campaigns<br />

undertaken by <strong>Virbac</strong> in the context of<br />

various races in which Jean-Pierre Dick<br />

has participated, but primarily during<br />

the sailing days in Lorient.<br />

This year, and in particular for the<br />

Transat Jacques Vabre, <strong>Virbac</strong> offered<br />

a series of highlights to veterinarians:<br />

monohull visit, thematic workshops on<br />

sleeping and eating onboard… On the<br />

day of the departure, the veterinary<br />

pharmaceutical company organised<br />

a breakfast: a special moment made all<br />

the more so by the presence of the two<br />

sailors, Jean-Pierre Dick and Loïck<br />

Peyron. The participants subsequently<br />

set sail to watch the departure at sea.

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