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The EPFL MOOC Factory<br />
Patrick Jermann, Gwenaël Bocquet, Gilles Raimond and Pierre Dillenbourg<br />
Abstract: We describe the MOOC production process and studio design rationale that was developed<br />
over a one-year operation of the EPFL MOOC factory, a colloquial denomination for the MOOC<br />
production activity of the Center for Digital Education (CEDE) at the Ecole Polytechnique Fédérale de<br />
Lausanne (EPFL). Based on our experience, we propose key figures and design guidelines, which could<br />
help other universities to set up a production and support center for MOOCs.<br />
Introduction<br />
We are the Center for Digital Education (CEDE), a unit of<br />
the central administration under the vice-presidency for<br />
Information Systems at the Ecole Polytechnique Fédérale<br />
de Lausanne (EPFL). Our mission is to accompany and<br />
support the production and delivery of Massive Open Online<br />
Courses (MOOCs) for EPFL. In this contribution, we<br />
report our experience in producing 14 MOOCs over the<br />
past twelve months.<br />
At the time of writing, EPFL has a catalogue of 25<br />
MOOCs. Our first MOOC was online in September 2012,<br />
four additional MOOCs were produced in February 2013<br />
and nine more are starting during Fall 2013. Two courses<br />
are not open to the public for their first issue. We are<br />
planning ten more courses for 2014 and plan to have 19<br />
MOOCs hosted on the www.coursera.org platform, and<br />
six MOOCs on the www.edx.org platform by the end of<br />
the year.<br />
We start this account with a general description of the<br />
production process, and then focus on the video production<br />
and studio design although this corresponds only to<br />
a part of the development work in a MOOC. The second<br />
part of the development work, which we do not address<br />
here in detail, consists of developing assignments and<br />
tests as well as integrating the MOOC with on-campus<br />
teaching.<br />
Production process<br />
It takes six months from the acceptance of a MOOC by<br />
the editorial committee and the opening of the course.<br />
During this period the course has to be designed, advertised<br />
and produced. We describe each phase and summarize<br />
the timing of the production process in Table 1.<br />
Project selection<br />
At EPFL, professors submit a project for evaluation to the<br />
MOOC Editorial Committee (step 1 in Table 1). An editorial<br />
committee with representatives from each of the<br />
five schools reviews the projects. Criteria for acceptation<br />
include the scientific standing and teaching record of the<br />
applicants as well as the financial and technical feasibility<br />
of the course. After a positive decision, professors get<br />
support from the Center for Digital Education to develop<br />
their course and can hire an assistant from their domain<br />
to help them design and run the course.<br />
Course design<br />
The production of a MOOC starts with a design phase<br />
(step 2 in Table 1). From an instructional designer’s point<br />
of view, the goal of this phase is to establish a sequence<br />
of learning activities that will enable students to reach<br />
given learning objectives. In reality, professors often see<br />
course design in a pragmatic way that consists of adapting<br />
the content and material they already have, to produce a<br />
set of video sequences. However, the MOOC lecture format<br />
imposes constraints on timing and format that “force”<br />
teachers to rethink their existing lecturing practice and<br />
offers an opportunity to redesign the course material.<br />
Teachers quickly realize that the preparation of the material<br />
for the MOOC involves an in-depth revision of their<br />
course. Some of them propose to produce a MOOC precisely<br />
because they want to revise their course.<br />
Lecture design consists of segmenting the course into<br />
7 (or 14) weeks that each has a specific structure. For instance,<br />
in our introductory physics course, a MOOC week<br />
features 2-3 video units on theory, 1 video unit about an<br />
experiment and 1 video unit with an invited lecturer who<br />
speaks about the application of the basic concepts in research.<br />
The creation of small video units of 7-15 minutes<br />
that cover 1 concept at the time requires a redesign of the<br />
content. When explanations and developments do not fit<br />
into less than 30 minutes teachers are invited to record<br />
two separate parts.<br />
An important constraint comes with the 16:9 format of<br />
the video lecture that is used as well for by the cameras<br />
as for the presentation slides. This wide format is especially<br />
well suited to present complementary representations<br />
side-by-side (in two adjacent square regions). For<br />
instance, we encourage professors to start explanations<br />
with a figure on one side and to write the corresponding<br />
explanations on the other side while giving explanations.<br />
Experience Track |228