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The EPFL MOOC Factory<br />

Patrick Jermann, Gwenaël Bocquet, Gilles Raimond and Pierre Dillenbourg<br />

Abstract: We describe the MOOC production process and studio design rationale that was developed<br />

over a one-year operation of the EPFL MOOC factory, a colloquial denomination for the MOOC<br />

production activity of the Center for Digital Education (CEDE) at the Ecole Polytechnique Fédérale de<br />

Lausanne (EPFL). Based on our experience, we propose key figures and design guidelines, which could<br />

help other universities to set up a production and support center for MOOCs.<br />

Introduction<br />

We are the Center for Digital Education (CEDE), a unit of<br />

the central administration under the vice-presidency for<br />

Information Systems at the Ecole Polytechnique Fédérale<br />

de Lausanne (EPFL). Our mission is to accompany and<br />

support the production and delivery of Massive Open Online<br />

Courses (MOOCs) for EPFL. In this contribution, we<br />

report our experience in producing 14 MOOCs over the<br />

past twelve months.<br />

At the time of writing, EPFL has a catalogue of 25<br />

MOOCs. Our first MOOC was online in September 2012,<br />

four additional MOOCs were produced in February 2013<br />

and nine more are starting during Fall 2013. Two courses<br />

are not open to the public for their first issue. We are<br />

planning ten more courses for 2014 and plan to have 19<br />

MOOCs hosted on the www.coursera.org platform, and<br />

six MOOCs on the www.edx.org platform by the end of<br />

the year.<br />

We start this account with a general description of the<br />

production process, and then focus on the video production<br />

and studio design although this corresponds only to<br />

a part of the development work in a MOOC. The second<br />

part of the development work, which we do not address<br />

here in detail, consists of developing assignments and<br />

tests as well as integrating the MOOC with on-campus<br />

teaching.<br />

Production process<br />

It takes six months from the acceptance of a MOOC by<br />

the editorial committee and the opening of the course.<br />

During this period the course has to be designed, advertised<br />

and produced. We describe each phase and summarize<br />

the timing of the production process in Table 1.<br />

Project selection<br />

At EPFL, professors submit a project for evaluation to the<br />

MOOC Editorial Committee (step 1 in Table 1). An editorial<br />

committee with representatives from each of the<br />

five schools reviews the projects. Criteria for acceptation<br />

include the scientific standing and teaching record of the<br />

applicants as well as the financial and technical feasibility<br />

of the course. After a positive decision, professors get<br />

support from the Center for Digital Education to develop<br />

their course and can hire an assistant from their domain<br />

to help them design and run the course.<br />

Course design<br />

The production of a MOOC starts with a design phase<br />

(step 2 in Table 1). From an instructional designer’s point<br />

of view, the goal of this phase is to establish a sequence<br />

of learning activities that will enable students to reach<br />

given learning objectives. In reality, professors often see<br />

course design in a pragmatic way that consists of adapting<br />

the content and material they already have, to produce a<br />

set of video sequences. However, the MOOC lecture format<br />

imposes constraints on timing and format that “force”<br />

teachers to rethink their existing lecturing practice and<br />

offers an opportunity to redesign the course material.<br />

Teachers quickly realize that the preparation of the material<br />

for the MOOC involves an in-depth revision of their<br />

course. Some of them propose to produce a MOOC precisely<br />

because they want to revise their course.<br />

Lecture design consists of segmenting the course into<br />

7 (or 14) weeks that each has a specific structure. For instance,<br />

in our introductory physics course, a MOOC week<br />

features 2-3 video units on theory, 1 video unit about an<br />

experiment and 1 video unit with an invited lecturer who<br />

speaks about the application of the basic concepts in research.<br />

The creation of small video units of 7-15 minutes<br />

that cover 1 concept at the time requires a redesign of the<br />

content. When explanations and developments do not fit<br />

into less than 30 minutes teachers are invited to record<br />

two separate parts.<br />

An important constraint comes with the 16:9 format of<br />

the video lecture that is used as well for by the cameras<br />

as for the presentation slides. This wide format is especially<br />

well suited to present complementary representations<br />

side-by-side (in two adjacent square regions). For<br />

instance, we encourage professors to start explanations<br />

with a figure on one side and to write the corresponding<br />

explanations on the other side while giving explanations.<br />

Experience Track |228

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