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WORKING WITH FOR-PROFIT PARTNERS
The National Cancer Institute uses these guidelines when considering
commercial partners.
Policies
• The National Cancer Institute will not consider any collaboration that endorses a
specific commercial product, service, or enterprise.
• The National Cancer Institute name and logo may be used only in conjunction with
approved projects and only with the written permission of NCI. NCI retains the right to
review all copy (e.g., advertising, publicity, or for any other intended use) prior to
approval of the use of the NCI name and logo.
• The National Cancer Institute will formally review each proposal for partnership.
• No company will have an exclusive right to use the NCI name and logo, messages,
or materials.
• Confidentiality cannot be guaranteed for any collaboration with a federal program.
STAGE 1
Criteria for Reviewing Corporations Prior to Partnership Negotiations
• Company is not directly owned by a tobacco company and is not involved in
producing, marketing, or promoting tobacco products.
• Company does not have any products, services, or promotional messages that conflict
with NCI policies or programs (e.g., the company does not market known carcinogens
or market some other product that NCI would not consider medically or
scientifically acceptable).
• Company is not currently in negotiation for a grant or contract with NCI.
• Company does not have any unresolved conflicts or disputes with NCI or NIH.
• Establishing a partnership with this company will not create tensions/conflicts with
another NCI partner or federal program.
• Company or institution satisfactorily conforms with standards of health or medical care.
• There is evidence that the company would be interested in becoming a partner
with NCI.
Working With Partners
The staff person responsible for working
with partners should be:
• A good manager who is able to balance
all program components
• A team player who is able to work with
other organizations
• Diplomatic and willing to negotiate
• Willing to share credit for success
Developing and Maintaining Coalitions
Community coalitions have become an
important force in health promotion.
Coalitions have all of the advantages of
partnerships plus another benefit. Because
they harness the resources and
commitment of multiple organizations, the
attention those organizations pay to an
issue is institutionalized for long-term action.
The strongest potential partners may be
interested in joining coalitions.
Making Health Communication Programs Work 37