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Global Players from Emerging Markets: Strengthening ... - Unctad

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Amount ($ millions)<br />

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Figure 2. Korean OFDI flows, by region, industry and firm size, 1981-2004<br />

Figure 2-1. Amount by region ($ millions) Figure 2-2. Amount by Industry ($ million)<br />

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Sources: Figure 1-1, 1-2, and 1-3 complied <strong>from</strong> the Export-Import Bank of Korea (www.koreaexim.go.kr) and Figure 1-4<br />

<strong>from</strong> UNCTAD (2004).<br />

firms invested more in services, wholesale/retail and<br />

mining activities (figure 3). About 40 per cent of the<br />

Korean SMEs have specific plans for OFDI in the<br />

near future as compared with only 15 per cent for<br />

large Korean firms (table 1).<br />

Cross-border merger and acquisition (M&A) is<br />

not a major market entry mode in the internationalization<br />

activities of Korean firms. There are, however,<br />

some prominent cases of M&A purchases made by<br />

Korean firms and most relate to access to natural<br />

resources and technology. For instance, Korea’s<br />

leading Internet company, Daum Communication<br />

Corp., bought Lycos Inc. (United States) for $100<br />

million in 2004 to access its technology. 72<br />

C. Drivers and motivations<br />

General Trend. Export promotion and cheap<br />

labour factors were major motivations for Korean<br />

OFDI (figure 4). Saturated market at home, cost<br />

disadvantage and competition were among the key<br />

drivers. Korean firms also invested abroad to access<br />

72 Hankyoreh Newspaper, 30 August 2004.<br />

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Year<br />

Figure 2-3. Amount by firm size ($million)<br />

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Year<br />

Asia<br />

North<br />

America<br />

Central<br />

& Latin<br />

America<br />

Europe<br />

Large<br />

TNCs<br />

S-M<br />

TNCs<br />

Etc<br />

Amount ($ millions)<br />

No.ofcases<br />

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Figure 2-4. No. of projects by firm size<br />

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CHAPTER VIII 95<br />

Manufacturing<br />

Wholesales<br />

/Retail<br />

Service<br />

Mining<br />

to natural resources (POSCO, Samsung Corporation),<br />

markets (Woori Bank) and strategic assets through<br />

M&As (LG Electronics, Hyundai Electronics,<br />

Samsung Electronics). 73 OFDI motivations in terms<br />

of region and firm size vary (figure 5). Korean firms<br />

that invest in Asia tend to seek low cost labour to<br />

reduce production cost (MOCIE 2002). Korean OFDI<br />

to North America and Europe were generally either<br />

market-seeking, which includes supporting trade<br />

channels, overcoming trade barriers and strategic<br />

assets-seeking, such as technology and R&D. There<br />

are interesting differences in investment behaviour<br />

and motivations between large firms and SMEs. The<br />

latter are more concerned with reducing production<br />

costs to maintain competitiveness while the former are<br />

more market-seeking (figure 5-2). This difference can<br />

be explained by the fact that most of the large firms<br />

have already invested abroad to reduce production<br />

costs and the recent trend is to seek new markets to<br />

sell their products.<br />

73 Samsung Electronics Co. (http://www.sec.co.kr); LG Electronics<br />

(http://www.lge.com); POSCO (http://www.posco.com);<br />

Samsung Corporation (http://www.sams.com).<br />

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Large<br />

TNCs<br />

S-M<br />

TNCs<br />

Etc

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