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Age Friendly

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Business of <strong>Age</strong>ing Forum – Terms<br />

of Reference<br />

Background<br />

Europe’s ageing population is an economic and social opportunity. By 2020, 25% of the EU’s<br />

population will be over 65. Older Europeans will be healthy and active for longer and they will<br />

participate in employment/voluntary work for longer.<br />

The Business of <strong>Age</strong>ing Forum is an informal partnership of like minded businesses working<br />

together to create a positive action plan for a sustainable age friendly business environment<br />

throughout ________ City/County.<br />

Purpose<br />

The Purpose of the <strong>Age</strong> <strong>Friendly</strong> Business Forum is:<br />

• To create a business leadership group that will inform and engage with the <strong>Age</strong> <strong>Friendly</strong> County<br />

Strategy on relevant economic matters.<br />

• To create a shared business and economic vision of ________ as an <strong>Age</strong> <strong>Friendly</strong> County<br />

• To cooperate with other local and national agencies to maximise an age friendly business<br />

environment which delivers high quality services to the older consumer<br />

• To ensure an effective, integral link with ________ businesses and all supporting agencies.<br />

• To develop new and enhance existing services and products aimed at encouraging older people<br />

to take up services, to visit, to work and to live in ________<br />

• To make _____ a great place to grow old in, enjoyed and appreciated by everyone for its quality of life.<br />

Opportunities/Scope<br />

The Business of <strong>Age</strong>ing Forum will explore all the potential opportunities and agree an action<br />

plan for specific members to pursue.<br />

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