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Contacts With The Media:<br />
It’s a very good idea to nurture relationships with key journalists/broadcasters<br />
at the start of the <strong>Age</strong> <strong>Friendly</strong> process in your county. Make a comprehensive<br />
contact list of writers/editors of newspapers, free sheets, local and national<br />
radio stations, online news sites. Write a press release for the launch (see panel<br />
for specific tips for writing a press release) with the time, day/date and venue of<br />
the launch in crystal clear text. Make sure to have your contact details (email,<br />
landline and mobile number) clearly written at the end of the press release.<br />
Send out the press release about a week to ten days before the event – ideally<br />
a few days after you have sent out all your invitations. Ask all members of the<br />
Alliance to include information about the launch on their individual websites/<br />
newsletters and/or noticeboards. Ask them to spread the word about the<br />
launch. Publicise it through the County Council meetings and through various<br />
business networks.<br />
Prepare Speeches:<br />
Sometimes, guest speakers prefer to speak off the cuff, drawing on their<br />
experience and natural charm to woo their audience. However, many are happy<br />
to have some key information to draw on for their speech. You can give guest<br />
speakers both the general handbook introduction and Brendan Kenny’s message<br />
to read in advance of the launch. You can also say that you’re willing to put<br />
together some notes in advance that can be drawn on if desired. It’s also best to<br />
clarify to the speaker that you will be including a quote or two from him/her in the<br />
press release and go through these quotes in advance.<br />
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